It’s chocolate ice cream with white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds… but it’s also a political statement. The newest Ben & Jerry’s flavor, Pecan Resist, is a delicious way to support everything No. 45 seems to oppose.
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“Alongside all those nutty chunks, this pint packs a powerful message under its lid: together, we can build a more just and equitable tomorrow,” the ice cream company says on its website. “We can peacefully resist the Trump administration’s regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.”
In honor of the new flavor, Ben & Jerry’s is pledging $25,000 to each of four organizations “working on the front lines of the peaceful resistance.” Color of Change resists racial discrimination and promotes social mobility for everyone. Honor the Earth supports Indigenous communities’ environmental efforts. Neta is an independent media platform led by people of color along the Mexican border. And Women’s March, of course, is a movement to galvanize the political power of diverse women for social change.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
And pints of Pecan Resist will undoubtedly catch grocery shoppers’ eyes with its vibrant design, created by artist-activist Favianna Rodriguez. “I wanted to have characters of color who look dignified but who also look like they are having fun. For me, what I love about being an artist is that we have fun as we imagine the world around us,” Rodriguez says in a Q&A on the website. “Also, I am an artist that loves color. I love color because I think that it can bring out a sense of there’s room for all of us. I was very intentional with selecting a palette of colors that felt expansive and joyful, and also like a new world is coming.”
Ben & Jerry’s has a long and proud tradition of activism, which continued even after founders Ben Cohen and Jerry Greenfield sold the brand to corporate giant Unilever. Its politically-charged flavors include One Sweet Whirled, proceeds from which went to Save Our Environment; Yes Pecan, which supported the Common Cause Education Fund; and Empower-Mint, a fundraiser for the NAACP’s voting equality efforts.
Related: This talk show host refuses to eat ice cream because it’s gay
Plus, the Vermont-based company has campaigned for and then celebrated marriage equality with four flavors: Hubby Hubby; Apple-y Ever After; EngageMint Party; and I Dough, I Dough.
All in all, Ben & Jerry’s is making us feel like the only thing we can’t resist is another scoop.
Tombear
In Trump’s world, if you are a law abiding, tax paying gay couple, where you both served 20+ years in the US Marine Corps. Due to the influences of the religious right this couple is treated like second class citizens. We know. My husband and I are that couple.
Virpilosus
Will definitely be looking to buy that delicious new flavor, AND make a statement too!
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batesmotel
I don’t think he’s losing any sleep over it as much as you are. He’s aware there have been people unable to function or move forward joyfully each day since 2015. If he’s made it this far, an itty bitty ice cream pun is the last thing on his mind. But clearly it’s on yours which speaks volumes of your overall character. You’d be irritating to know.
VaJohn
I don’t know YOU, and I’m already irritated…
dondon
It all helps the greater good. I’ll be buying some
Kieran
Just what we need a “woke” ice cream flavor that tastes like sour grapes.
o.codone
Hahahahahaa. The perfect response to the Ben & Gerry’s ridiculousness. Very funny.
Large Hardon Collider
Trump fans will “boycott” this by actually buying it, then taking selfies of themselves throwing it away. They are not the brightest bunch.
Aires the Ram
From the article above: ” Pecan Resist, is a delicious way to support everything No. 45 seems to oppose.”
Here’s what they “Resist”:
1. manufacturing coming back to our shores in droves
2. best stock market ever
4. lowest unemployment ever recorded for blacks, hispanics, women, and others
5. gays & lesbians having more freedoms today, than ever
6. a revitalized military that was sorely neglected under Obama, increasing morale in the military
7. something finally being done about our immigration system
8. the administration recognizing that the majority of the American people want our borders secure
9. NATO countries finally having their feet brought to the fire for not paying their fair share
Here’s what the leftists/socialists/communists WANT, that this admn. and the majority of the American people oppose:
1. Globalism, meaning our manufacturing base leaves this country, our standard of living goes on a downward spiral
2. Continual weakening of our Military
3. Elimination of those who guard our borders (I.C.E. & Border Patrol)
4. Elimination of our borders, just let anybody and everybody in (we’d be a 3rd world sh%thole very soon!)
5. A totalitarian regigm that silences all who oppose it
6. Continued teaching in our school systems & universities that the USA is a bad country that should not be allowed to exist
7. The continued erasure of the teaching of world history, US history in our school systems
8. The elimination of the Constitution of the United States of America
9. The elimination of Free Speech
10. The elimination of law & order in our communities
There, that’s it in a nutshell, so go ahead Ben & Jerry, keep “resisting”, if your side wins, you’ll not only be out of business, but you’ll be in prison or dead, as your ‘free speech’ ways, will run afoul of the new totalitarian one-world government.
PLAYS WELL WITH OTHERS
5. gays & lesbians having more freedoms today, than ever…..?????
Are you deeply imersed in a multi days crack bender?? This administration had worked overtime to reverse, repeal, and reneg any and all progress we have made in the past 20 years,,,
Aires the Ram
Oh really? What of the progress that has been made, has been taken away in the last 1 year and 10 months? Please, enlighten us. And, are you better off as a gay person today, or might you like to return to say………..1978?