It’s chocolate ice cream with white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds… but it’s also a political statement. The newest Ben & Jerry’s flavor, Pecan Resist, is a delicious way to support everything No. 45 seems to oppose.
“Alongside all those nutty chunks, this pint packs a powerful message under its lid: together, we can build a more just and equitable tomorrow,” the ice cream company says on its website. “We can peacefully resist the Trump administration’s regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.”
In honor of the new flavor, Ben & Jerry’s is pledging $25,000 to each of four organizations “working on the front lines of the peaceful resistance.” Color of Change resists racial discrimination and promotes social mobility for everyone. Honor the Earth supports Indigenous communities’ environmental efforts. Neta is an independent media platform led by people of color along the Mexican border. And Women’s March, of course, is a movement to galvanize the political power of diverse women for social change.
And pints of Pecan Resist will undoubtedly catch grocery shoppers’ eyes with its vibrant design, created by artist-activist Favianna Rodriguez. “I wanted to have characters of color who look dignified but who also look like they are having fun. For me, what I love about being an artist is that we have fun as we imagine the world around us,” Rodriguez says in a Q&A on the website. “Also, I am an artist that loves color. I love color because I think that it can bring out a sense of there’s room for all of us. I was very intentional with selecting a palette of colors that felt expansive and joyful, and also like a new world is coming.”
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Racial Justice is a major focus of my art and activism. I’m at the #facingrace national conference today and tomorrow. @benandjerrys is scooping up #pecanresist today and giving out postcards and posters with my art. Come see me at the Saturday morning plenary with rad folks like @adriennemareebrown @zentronix @rashadny and @bree.newsome ! The gathering is sold out unfortunately so follow us on social: #facingrace @culturestrike @raceforward #artactivism #racialjustice #womenofcolorartists #latinxartists #socialjustice #benandjerrys
Ben & Jerry’s has a long and proud tradition of activism, which continued even after founders Ben Cohen and Jerry Greenfield sold the brand to corporate giant Unilever. Its politically-charged flavors include One Sweet Whirled, proceeds from which went to Save Our Environment; Yes Pecan, which supported the Common Cause Education Fund; and Empower-Mint, a fundraiser for the NAACP’s voting equality efforts.
Plus, the Vermont-based company has campaigned for and then celebrated marriage equality with four flavors: Hubby Hubby; Apple-y Ever After; EngageMint Party; and I Dough, I Dough.
All in all, Ben & Jerry’s is making us feel like the only thing we can’t resist is another scoop.