Did You Enter Ralph Lauren’s 4th Dimension?
So this happened last night in New York City. Ralph Lauren had the fashion press convinced they were entering 4-D with this light show, projected on their Madison Avenue mansion flagship store, as produced by the wunderkinds at (the gay-owned) MKG. They also plastered their fantasy land in London at their New Bond Street location. Sure, it was one ginormous marketing exercise, but it also felt like I was at Disney World, and I’m perfectly fine with the merging of consumerism and art.
Behind the scenes:
So, Ryan, did you hate it or love it?
Hate: “So this happened…” sounds negative
“had fashion press convinced…” sounds negative
“they also plastered their fantasy…” sounds negative
“but it also felt like I was at Disney…” sounds negative
Love: “produced by wunderkinds…” sounds positive
“was one glorious marketing exercise” sounds positive
And: “I’m perfectly fine with the merging of consumerism and art.”
So what’s with all this “its great that” v. “it sucks that”? I guess it just sucks to give compliments to a “glorious marketing exercise” because merging “consumerism and art” is gauche. Or, love what Ralph Lauren but hate Ralph Lauren because he’s successful.
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Even the video clip version looked pretty f’ing fabulous. I bet the live version must have been quite wonderful — even glorious! (Well, okay, the silk preppy rep ties were boring.)
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Ha. Prague did it first.
http://www.youtube.com/watch?v.....r_embedded
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The new flagship store on Madison is an instant landmark design. More great work from us gays, Thank you for sharing.