For the first time in its Formula One history, iconic car maker Aston Martin marked Pride Month yesterday by placing rainbows on its F1 cars.
Its cars, driven by Germany’s Sebastian Vettel and Canada’s Lance Stroll, took part in the French Grand Prix at Paul Ricard Circuit, Le Castellet, near Marseille.
One of those to tweet about it was Aston Martin Formula One team’s communications chief, Matt Bishop.
He said: “Today is a VERY good day. Why? Because 30-odd years ago I arrived in #F1 as ‘the only gay in the village’, branded ‘fat faggot’ by one of the drivers, & today the F1 team I work for has festooned its cars with #Pride logos. I’m not crying. You’re crying.”
Today is a VERY good day. Why? Because 30-odd years ago I arrived in #F1 as “the only gay in the village”, branded “fat faggot” by one of the drivers, & today the F1 team I work for has festooned its cars with #Pride logos. I’m not crying. You’re crying. #WeRaceAsOne #LoveIsLove pic.twitter.com/9fz2eJQrAk
— Matt Bishop (@TheBishF1) June 20, 2021
Bishop’s tweet has had over 7.4k likes and hundreds of re-tweets.
Bishop began his motorsport career 30 years ago as the editor of F1 magazine and says attitudes within the sport toward gay people were very different back then. Now, he told Queerty, “The world is ready for major sports brands to embrace diversity and inclusion initiatives, and Formula One itself is actively pushing the same via its #WeRaceAsOne program.”
The Aston Martin Formula One team is sponsored by the US company, Cognizant, which also tweeted its support.
Cognizant celebrates and supports all people, communities and perspectives. Join us in cheering on the Aston Martin Cognizant Formula One Team as #WeRaceAsOne at today’s #FrenchGP. All in, all welcome. #Pride #F1 #AMCF1 @AstonMartinF1 pic.twitter.com/qnOuFlKM6D
— Cognizant (@Cognizant) June 20, 2021
Its CEO, Brian Humphries, said in a LinkedIn post: “Cognizant proudly joins the global celebration of the #LGBTQ+ community’s progress as well as the call to action to drive greater inclusiveness and remove remaining barriers to fairness and justice.
“We all count. We all deserve respect. We’re all connected.”
As part of its Pride Month initiative, the Aston Martin Cognizant Formula One team also partnered with Racing Pride, a non-profit organization which promotes LGBTQ inclusion in motorsport.
Vettel and Stroll came in 9th and 10th at yesterday’s French Grand Prix respectively. The race was won by Belgian-Dutch driver Max Verstappen for Red Bull.