Related:
Let’s revisit Cher’s often overlooked “It’s A Man’s World” ahead of its special deluxe edition re-release
With a special deluxe edition & first vinyl pressing of her iconic 1995 album out later this week, let’s revisit Cher’s timeless album “It’s a Man’s World”
in quotes
Cher on how she “invented” auto-tune 25 years ago and the way record execs first reacted
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abfab
Better sit down kids
I’ll tell you why, kids
You might not understand, kids
But give it a try, kids
Now how should I put this
I’ve got something to say
You mother is staying
But I’m going away
No, we’re not mad, kids
It’s hard to say why
Your mother and I
Don’t see eye to eye
Say your prayers before you go to bed
Make sure you get yourself to school on time
I know you’ll do the things your mother asks
She’s gonna need you most to stay in line
Keep in mind your mother’s gonna need
Your help a whole lot more than she ever did before
No more fights over little things because
I won’t be here to stop them anymore
I know you don’t want this, neither do we
But sometimes things happen
That we can’t foresee
Now try to be calm, kids
And don’t look so sad
Just cause I am leaving
I’ll still be your dad
Just remember I love you
And though I’m not here
Just call if you need me
And I’ll always be near
Better sit down kids
I’ll tell you why, kids
You might not understand, kids
But give it a try, kids
Now how should I put this
I’ve got something to say
You mother is staying
But I’m going away
No, we’re not mad, kids
It’s hard to say why
Your mother and I
Don’t see eye to eye
Well, I have to go now
So kiss me goodbye
My eyes are just red, kids
I’m too big to
abfab
Oh, Sonny.
Donston
Autotune/voice pitching was around in hip-hop and funk music for many years before “Believe”. Hell, it had been used in a decent amount of dance music before then, which is likely why producers used it there. It did bring that technique to a more wider and pop based audience.
abfab
Yo, Don! ox
mikhailmaui
Donston, where did you get your information? Auto-Tune was not introduced until 1997 by the American company Antares Audio Technologies. Auto-Tune was developed by Andy Hildebrand, a Ph.D. and NOT released until September 19, 1997. Anything used prior to that was NOT auto-tune as Hildebrand had the patent. Believe was released in 1998, though not the first song to use auto-tune. Kid Rock actually used auto-tune on his song “Only God Knows Why”, off his “Devil Without a Cause” album, was the first popular song to utilize the vocoder-like Auto-Tune effect. Auto-tune did not become a fixture in hip-hop until the late 2000’s, then fading out, then making a resurgence in 2010.
Joshooeerr
There’s a lot of confusion about Autotune. And Cher seems to be as confused as anyone. Yes, the audio processor branded “Autotune” has been around since 1997. That’s a full year before Cher released Believe and others had certainly used the technology in much the same way as Cher well before Believe. So her producer didn’t “invent” anything; he was simply aware of the technology. Also, at the time Cher and her producer claimed the effect was from a vocoder (a speech encoder that has been around since about 1938) because they wanted to keep the exact nature of their vocal effect secret. All that aside, sound engineers had been using digital technology to auto-tune singers for a good decade before. It became quite a well known recording strategy around the late 80s with the wave of TV soap stars – like Kylie and Jason Donovan – who launched pop careers. Many had to be auto-tuned because they could barely hold a note. And that was the original use – to correct pitch. The distorted vocal effect used by Cher is actually a mis-use of auto-tune, and not at all what the technology was invented for.
ShaverC
Why put the word invented in quotes? In the quote provided she clearly gave credit to others.
Davy
Thank you, Mikhailmaui for the 411. Sometimes the know it all rants are an obviously biased ad naseam and exhausting stream of bs. Glad to know I’m not alone in smelling it. Yes, Cher made autotune popular but is that actually a good thing? IMO autotune is horrible! It’s used as training wheels for the vocally challenged way too often. I’ll take genuine authentic vocals please.
abfab
Ditto.