Scandinavian luxury underwear brand Comfyballs recently applied to release its products in the U.S., but the U.S. Patent and Trademark Office has refused to issue a trademark on grounds that the company’s name is too “vulgar,” the Daily Telegraph reports.
The company, which was established in Scandinavia in 2013, has extended into Australia, New Zealand and the U.K. What makes Comfyballs so comfy, you ask. Well, the luxury underpants incorporate a unique design called PackageFront™, which is supposed to increase comfort by “reducing heat transfer and restricting movement.”
The company was hoping to come to America next, but the folks at the U.S. Patent and Trademark Office have put a halt to that, saying “in the context of the applicant’s goods… Comfyballs means only one thing–that a man’s testicles, or ‘balls,’ will be comfortable in the applicant’s undergarments.”
“The mark does not create a double entendre or other idiomatic expression,” the office continued. “When used in this way, the word, ‘balls’ has an offensive meaning.”
The ruling, it should be noted, comes after by One Million Moms lobbied against the brand for its “indecency.”
Anders Selvig, the brand’s founder, has called for the U.S. Patent and Trademark Office’s guidelines to be reviewed.
“The trademarks ‘Nice Balls’ and ‘I love my balls’ have recently both been approved by the USPTO,” he noted. “Luckily, Europeans have a softer view on what is deemed to be vulgar and the EU allowed Comfyballs to trademark without hassle earlier this year.”
Here’s hoping this gets straightened out soon. We want some Comfyballs.