Is Michael Lucas a Porn Marketing Genius?

michaellucasdoll

This is porn star Michael Lucas receiving a blowjob from, and then licking the invisible genitalia of, a plastic doll. Allow us to explain.

Posting this video is exactly what Lucas wanted us to do. It’s pure link bait, we know. And so does Lucas, who posted the video in full here (potentially NSFW). There’s no other reason to explain why he’s mimicking sex with a (quite frightening) child’s toy: He’s hoping to draw attention to his open casting call for “models.”

And it will probably work.

He might even consider this post on Queerty evidence that recording himself screwing around with 8-inch pieces of plastic that are not dildos is worth it just to grab attention.

And he’s probably right.

But let’s appreciate Lucas’ video for what it really is: Evidence that, despite what your personal thoughts about the Lucas Entertainment chief may be, he’s a smart guy. The porn industry is moving much faster and evolving much quicker than other media, and Lucas seems to understand the power of the web for marketing and sales more than his competition. While studios like Sean Cody, Blake Mason, English Lads, and Jake Cruise all traffic in adorable “amateur” guys, they are all also barely distinguishable from each other.

Michael Lucas’ adult fair, however, has its own unique scent. You can often tell a Lucas movie, promotion, or trailer just by the way it’s shot, without ever looking at the logo in the bottom corner. (It helps that Lucas himself stars in some of his studio’s own material.)

Hey may not be your favorite blogger. Nor your favorite porn star. But Michael Lucas knows what it takes to keep generating buzz in an over-saturated field — even if it means carpet munching a child’s toy.

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39 Comments

  • Dick Mills

    That ain’t right!

  • rigs

    FAIL! not funny, not creative and probably doesn’t even deserve a post. bleh

  • Stop! Or My Daddy Will Shoot!

    My heart goes out to that poor doll.

  • Spencer

    If you hadn’t posted a blog about it I wouldn’t have ever known about this. I never knew about him before and, had you not published this blog, I very likely would have never heard of him after.

    When did Queerty become so goddamn dumb?

  • osocubano

    What is that stuff on his chest? Is that HAIR?
    Damn FREAK!!!

  • Darth Paul

    His work’s ok. I prefer Jake Cruise, though. That daddybear/muscleboy contrast is awesome. And Sean Cody does an ok job of throwing in random ethnic and/or hairy guys.

  • John (yet another John)

    I respect what Michael Lucas has done for himself. Once he was the “fodder” for the porn industry, but unlike most porn stars who burn out or O.D., he created his own little empire through his own efforts and creativity. He is smart and savvy and whether or not you like his porn–he deserves respect.

  • CrotchQuest

    This is hilarious– he knows how to work it.. and he’s gorgeous. It’s funny – it’s playful and it certainly got my attention…which is hard to do.

  • Sebbe

    He’s a smart business man, but corny/gross video.

  • sparkle obama

    michael lucas was a mccain supporter.

  • Darth Paul

    @sparkle obama: And that has what to do with the quality of his work? Besides, I don’t pay for it. Bit torrents rule.

  • getreal

    @sparkle obama: That makes him totally not hot to me now. Thanks for the heads up! I won’t be buying any of his work if any of the proceeds are going to the anti-gay rights Republican party.

  • Cory

    um…ew?

  • Erick

    So that means you guys made up?

  • Erick

    @ptrfortune:

    What a stupid ass comment!

  • getreal

    @ptrfortune: I don’t think you really mean that. It is the kind of comment that would be terrible for a person with HIV to read and it likely they are here on the site. I’m sure you are better than that.

  • gotit

    haha silly comments: lucas actually gave money to Hillary and then Obama’s campaigns- i spotted him at several fund raising dinner’s. Also the AIDS comment is fowl. It is immature and ignorant. From what I know Lucas is very pro safe sex and everytime I’ve ran into him he looks very healthy- I am sure he is negative.

  • TK

    Please delete @ptrfortune’s mean and ignorant message about HIV. Whoever @ptrfortune is, you are not right. There is something seriously wrong with you. People, especially those who are living with the virus, battle daily to combat the stigma and oppression, and here you are, making light of it!

    Stop being so mean!

  • Chris

    Whoever the dumb queen is that made the HIV comment – you are disgusting and awful. Besides, it isn’t even true.

    But yes, the video is truly brilliant.

  • michael lucas

    A friend of mine just told me about the HIV comment.I never care when people are posting nasty things about me,that never bothered me. But this one concerns me because I lost too many friends to this virus and so many people I know leave with it.
    If I was HIV positive I will be totally open about it, because I do not believe that this decease cares any shame.
    michael lucas

  • michael lucas

    PS My corrections: live*,disease*,carries*.My English is bad late at night;)

  • Tonytigger

    I’ll take Sean Cody’w work and Jake Cruise’s work any day over Michael Lucas. Lucas doesn’t get very hot guys. Cody and Cruise do.

  • gotit

    ur english is much better than my russian! haha cody and cruise do amateur work– lucas makes films.

  • Sebbe

    @michael lucas – I don’t like you, but I commend you for responding to a verbal attack. Thank you.

  • Michael vdB

    Oh boy. Flair or no flair…that is something nasty.

  • getreal

    @michael lucas: Good for you Micheal. Tell us Republican or Democrat?

  • JJ

    Yayahhhh!! Porn with a child’s toy for advertisement!

  • sparkle obama

    if i spread misinformation about michael lucas, i apologize.
    i will try to remember the story.

  • sparkle obama

    michael lucas’ anti-obama column

    March 21, 2008

    Give Me the Presidency and I Will Make America Post-Racial

    Barack Obama gave a speech about race. It was a great speech and a greatly delivered one. But Obama’s gift as a skilled orator is already well-known. So did we learn anything new about the mysterious front-runner?
    First, and most importantly, Obama is just another politician — typical and banal. He stretches the truth and lies when controversy arises, when momentum is lost, and when victory no longer seems to be simple and definite. “Did I ever hear [Reverend Jeremiah Wright] make remarks that could be controversial while I sat in church? Yes.” Well, I’ve seen Obama being interviewed by everyone from CNN to Fox News. Each and every journalist asks him the same question: Did he ever hear any controversial remarks from his pastor? Each time Obama looked into the interviewer’s eyes and said firmly “No, never.” “But did anyone tell you about any such remarks?” insisted Anderson Cooper. “No, never,” was the answer.

    So what made Obama change this answer in just a few days? The answer is simple: Politics. We all knew way too well that Obama was lying when every television station was playing the numerous, nasty tirades by his pastor. Of course, how could he not know? Even if I were to imagine that he missed church every time Rev. Wright would blast against Whites, Jews and gays; praise his friend Louis Farrakhan (no stranger to blasting against Jews and gays); or speak about a trip to see Libyan dictator Qadaffi (whom both “Reverends” visited)… Even if I believed that no one were to say to Obama, “What a great speech you missed last week,” I will still never believe that Obama didn’t know the basic beliefs of a friend of twenty years.

    Obama should never have tried to explain his relationship with Rev. Wright. He should have just denounced it, again and again and again. He also should have never defended the Trinity Church, which is so “full of righteous laughter, and sometimes bawdy humor.” Your church is ugly, homophobic, and anti-Semitic, Mr. Obama, just like most other black churches and numerous white churches. Your relationship with Rev. Wright is nothing but an embarrassment and in my opinion, highly suspicious.

    “Rev. Wright helped introduce me to my Christian faith,” said Obama. I know this should sound like music for Christian Fundamentalists. And like every other politician, this is what Obama is going for. But I just don’t think that in order to be introduced to convert from Islam to Christianity, one should turn himself to a fascist like Rev. Wright (and you don’t even know how difficult it is for me to say “Reverend” when I speak about Jesse Jackson or Louis Farrakhan or Wright. In this country it’s so easy to be respected… just shove the word “Reverend” before your name).

    To say that we do not talk about race enough is just like hearing Paris Hilton say that we’re not talking enough about dumb celebrities whose status has no substance. America talks more about race than John McCain talked about his time in Vietnamese captivity, John Edwards about his son, and John Kerry about his war record. So what kind of post-racial candidate are you if you think we need to talk about race more? If you really believe that we need to talk about race, then stop calling yourself post-racial.

    I am post-racial. Or rather, I was never racial. The subject of race has always been foreign to me: I’m not interested in excusing Rev. Wright’s crazed racism. I’m also not interested in treating minorities like retarded people. I’m not interested in degrading them by putting them on affirmative action programs. I also think that it’s quite low to compare Wright’s racism to Obama’s white grandmother who apparently confessed to a fear of black men in the streets. Wright accused white people of inventing AIDS to kill black men, and you are comparing this man to your grandmother? A person like that can only be compared to Rosie O’Donnell, who believed that 9-11 is an inside job, something orchestrated by the U.S. government. In other words, to someone who hates America, and who wants others to hate it as well.

    Obama is not looking for an excuse for his grandmother. His grandmother is guilty, full stop. It’s Rev. Wright who is being excused throughout the whole speech. So what’s Obama’s way out? What is his solution? He gives it you throughout the whole speech: give him the presidency, and only then maybe, just maybe, all talks about race will be over.

    Posted by Michael at March 21, 2008 12:21 PM

  • sparkle obama

    i should have called lucas a *de facto* mccain supporter.
    if he got off the hillary pipe in the end & supported obama, then i applaud him for that.
    notice that, in the above column he calls obama’s ex-church, trinity “homophobic”.
    what a liar!
    i think lucas was getting his facts from “a guy named wayne”, from the WOW report blog.
    entyway…

  • Sebbe

    @sparkle obama – Thanks for taking the time to look that up.

  • Rich

    I did see Michael argue with Ann Coulter on gay issues at a party in New York. They seemed friendly, though. I think Michael has a range of friends, from conservative to liberal and maybe Ann Coulter had some influence on him.

  • Eww

    WTF?!?!

    Thats disgusting, hes simulating sex with something that looks like a child!

    Vile Pervert!

  • getreal

    @sparkle obama: Thanks for posting that but compare that editorial on this thread. Doesn’t sound like the same person does it.

  • gotit

    Politicians should always be held accountable and criticized regardless of their ethnicity. I am a big Obama supporter but Lucas did pick on valid points. So you can still support him and criticize him at the same time.

  • ED ED

    No, his audience is just creatively challenged.

  • ED2

    No!- his audience is just creatively challenged.

Comments are closed.