endorsement deals

Jillian Michaels Likes The Way GoDaddy Exploits Women

I completely missed outgoing The Biggest Loser trainer Jillian Michaels’ GoDaddy.com Super Bowl commercial, but I’m just now seeing the behind-the-scenes footage. And what, pray tell, do we learn about a press shy woman being paid to slap her name and face on yet another company? That she loves the dot-com domain name service, because “they take strong women who excel in male-dominated sports and they celebrate that, and they allow you to be powerful and successful.” So long as you’re breasts are pushed together and your torso is exposed.