Actor Luke Evans has announced he’s launching his own clothing line. BDXY is a collaboration between Evans, his Spanish partner Fran Tomas, and fashion stylist Christopher Brown.
Evans and Tomas have teased the new project on their respective Instagram pages.
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However, Evans confirmed what it was all about to fashion magazine WWD yesterday. He says the label will start with swimwear and then concentrate on closet basics such as underwear and T-shirts.
“Over the years I’ve dabbled in fashion, I’ve been to lots of shows, I’ve been ambassador for different brands, from Bulgari to Police,” Evans said. “And I’ve always thought about what I would do if I made my own brand — what I would make and how I would do it. We came together a year and a half ago, and very quickly [realized] we all had a very similar opinion on what we thought about staple pieces of a men’s wardrobe.”
Old Hollywood
Evans said that when they began “deep diving on YouTube and Google for inspiration and we all kept migrating back to the ‘60s and ‘70s.” Think classic style as worn by Steve McQueen or Marlon Brando.
“These pictures are so iconic, they would stand up to anything now on a billboard. And so that’s where our inspiration came from — Old Hollywood classic.”
BDXY is inspired by the words “bold” and “sexy”, which he says sums up the ethos of the brand.
The first collection, which will be unveiled in the next day or so, will include 12 designs. These will be T-shirts, tank tops, swim shorts and underwear.
To further emphasize the ‘Old Hollywood’ inspiration, each piece will have a movie-set-connection name. One underwear design is called “The Boom”, while a T-shirt is called “The Actor”.
Brown has previously worked with Loewe, Burberry and David Beckham. Tomas is an architect. Evens has appeared in such movies as Beauty & The Beast, Fast & Furious 6, The Hobbit, and Midway. He’s also in the new Netflix movie, Good Grief, opposite Dan Levy.
The first advertising campaign for BDXY will feature Evans, Tomas and three other models sporting the designs.
Sustainability and quality
Evans said that although all three men are shareholders, he’s invested the start-up money. He and Tomas sourced a small, family-run factory in Portugal to make their high-quality designs. They are intentionally starting small and hope to expand.
T-shirts will start at £68, says WWD (approx. $86) and £135 for the swim shorts ($170).
“It costs a little more because it’s sustainable,” Brown said. “We don’t want to be in the fast-fashion world.”
Accompanying the first collection is a candle, which Evans says is inspired by his home in Ibiza and the foliage that grows there. Called ‘Salinas’, it will retail for £98 ($124). If it proves popular, future collections may also feature their own distinctive candles.
Yes, chef! Jeremy Allen White strips down for thirst worthy new Calvin Klein photoshoot
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abfab: Is there something about this that I’m not seeing? Because you seem to be making assumptions about their business practices that aren’t in the facts.
Is the sustainability this a marketing gimmick? Probably. But it’s also possible that they are being sustainable. Until someone does the research one way or the other, then you are just assuming the worse.
Are those prices insane? Absolutely. I like Luke Evans and have a comfortable life and I immediately passed once I saw the prices.
Is this a dumb vanity project? For sure. Does that matter? Not really, its just another over priced clothing brand that won’t be doing anything special.
If you want to criticizes them do it for the prices, lack of creativity, and lack of perspective. At least those are valid critics.
When you discover these items were made from organically grown cotton or other natural fibers ie
hemp, please let us know.
When you discover that these items were not made from petro chemicals and toxic artificial dyes, do let us know.
Sustainable? Be careful with that term.
Synthetic fabrics like polyester, nylon and acrylic are petroleum-based and chemically treated. According to the CFDA (Council of Fashion Designers of America) over 346 million barrels of oil are used every year to make them. They aren’t breathable and don’t helpfully absorb sweat when life heats up a little.
Shep, there is something about this that you are not seeing.
So, what you are saying is that in the absence of evidence we believe the worst in people? There is no evidence saying that he dumping huge amounts of chemicals and old products into the the ocean/landfill. There is also no evidence of his sustainability claim. In the absence of evidence, I just feel like it would make more sense to ask question then pass judgements. I guess I just think its better for us to be asking “how is it sustainable?” rather than immediately saying “No way this is sustainable, he is lying”.
I guess what I’m not seeing is why you are approaching an out gay actor’s newest venture with such pessimism and distain. I’m not rushing off to buy the clothes (they are available now and are nothing special plus they are way overprized) but I’ll give him the benefit of the doubt as to the product.
I still think its a bit of a dumb vanity product that is unnecessary, but I’m not going to tear them down with no evidence just because I don’t like a specific word he use.
Greenwashing involves creating an illusion of eco-friendliness to appeal to the growing consumer demand for sustainable and environmentally responsible products and practices. It can take various forms, including misleading labels, false advertising claims, and selective reporting of environmental initiatives.
Of course ”he” isn’t doing the dumping. I want to see the new line and learn more. I’m curious.
Breast cancer awareness month also irritates me and the planet. All that pink dye. Fighting cancer while increasing demand for cancer causing chemicals is counterintuitive. It’s blind. And def not sustainable.
“Breast Cancer Action even coined the term ‘pinkwashing’ to describe companies that claim to care about breast cancer by placing pink ribbons on their products while at the same time producing, manufacturing or selling products containing chemicals that are linked with the disease.”
And Luke darling, be a dear and let us know the list of ingredients/chemicals/false fragrance…and if in fact, there is any real wax used from a sustainable, organic bee hive in that divine candle of yours. Attention all Spendy Wendys! A candle.
Researchers at South Carolina State University found that melting paraffin wax-based candles emitted toxic toluene and benzene, while soy candles & wax did not. Try harder, boys.
”and then concentrate on closet basics such as underwear and T-shirts.” LOL
I’ve seen a few closets in my day and never once found them used to store underwear. T-shirts, yes, for thaT anal rententive in all of us. But no wire HANGERS DAMMIT CHRISTINA!
This feels like an incredibly valid critic. Does the world need another celebrity backed underwear, swimwear, and t-shirt company? Not in the slightest.
I’m not going to trash this effort out of hand and will give Evans and Tomas the benefit of the doubt but I am curious to know how “sustainable” their manufacturing processes and products are and whether they will be debuting a more affordable but still sustainable line at some point. $86 for a t-shirt exceed the price range for lots of people, all over the globe. We are awash in cheap and expensive crap that ends up in landfills or the ocean, to everyone’s detriment!
Bruce Weber? OMG it just keeps getting better and better. Have they ever seen the Janet Jackson video called Love WIll Never Do (Without You)?
Bruce Weber is an American fashion photographer and occasional filmmaker. He has made ad campaigns for Calvin Klein, Ralph Lauren, Pirelli, Abercrombie & Fitch, Revlon, and Gianni Versace, and made work for Vogue, GQ, Vanity Fair, Elle, Life, Interview, and Rolling Stone magazines.
And yes, he diddled around with a few models so go and clutch your pearls elsewhere.
There is no comparison here or even the hint of Weber in this launch.
LUKE EVANS is starting to look pretty old! God I loved him when I was a teen ever since seeing him nude in the Brit mini-series The Great Train Robbery (or Heist)……. about the largest cash robbery from British Rails that happened way back in the 60’s. I must have been 15 or so…. Luke was incredible in his hey day! I could eat his ass all night…. they had great ass-shots and what a fine bubble butt he had! Still like him. He was my very first serious celebrity crush. I wanted to suck him off so badly!
A designation of organic and sustanable is also not possible for any soy wax or any wax made from liquid vegetable oil that is turned into a solid. In order for liquid soybean oil to transform into a solid wax, the oil must undergo a chemical change. Due to this chemical change, the wax cannot meet an “Organic” Certification.
Long story short……….sex still sells and soy beans…more GMOs.
Our T-Shirts are the ultimate foundation piece. Made from a lightweight blend of Lyocell and organic cotton that’s durable yet gentle against your skin, a versatile piece for every man’s wardrobe.
Lyocell is Rayon.
Rayon is a fiber from regenerated cellulose, generally derived from wood pulp. Rayon is usually made from eucalyptus trees, but any plant can be used (such as bamboo, soy, cotton, etc). To produce the fiber, the plant cellulose goes through a process involving a lot of chemicals, energy and water. Solvents used during the process can be very toxic to humans and to the environment. Viscose, modal, lyocell and bamboo are different types of rayon.
The other substantial environmental concerns arising from rayon production is the massive deforestation involved. Thousands of hectares of rainforest are cut down each year to plant trees specifically used to make rayon. Only a very small percentage of this wood is obtained through sustainable forestry practices.
So far no information on how they dye the product. Sustainable? I think not.
Description
‘The Actor’ Round Neck T-Shirt – Burgundy is modelled after timeless styles worn by screen icons of the Old Hollywood era. This tee is made from a lightweight blend of Lyocell and organic cotton that’s durable yet gentle against your skin. A versatile foundation piece for every man’s wardrobe, it has a classic fit with a ribbed round neckline.
‘The Captain’ Sunga – Black strikes the perfect balance between swim briefs and shorts. They have a slightly looser fit on the waist than traditional styles. Cut from stretch-ECONYL®, they’re a flattering option for any body shape.
ECONYL release Microplastics.
So, tell us how sustainable ECONYL is.
Econyl fabric may have solved the recyclability concerns of regular Nylon and polyester, but it still sheds microplastics. Aquafil admits this is a problem in the production, consumer as well as post-consumer phases.
ECONYL® regenerated nylon is a product of Aquafil, a global leader in the synthetic fibres industry
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abfab
Sustainable. Sure.
dbmcvey
$86 for a t-shirt.
abfab
$186.00 (worn and unwashed)
abfab
Nylon and toxic dyes which will be tossed in the ocean soon after the queens need new ones which is every day.
Sustainable. You may be dumb, Luke, but most of us are not. Over it.
And David H., really. This is an exciting announcement? You’re tripping.
Sheppard87
abfab: Is there something about this that I’m not seeing? Because you seem to be making assumptions about their business practices that aren’t in the facts.
Is the sustainability this a marketing gimmick? Probably. But it’s also possible that they are being sustainable. Until someone does the research one way or the other, then you are just assuming the worse.
Are those prices insane? Absolutely. I like Luke Evans and have a comfortable life and I immediately passed once I saw the prices.
Is this a dumb vanity project? For sure. Does that matter? Not really, its just another over priced clothing brand that won’t be doing anything special.
If you want to criticizes them do it for the prices, lack of creativity, and lack of perspective. At least those are valid critics.
abfab
Shep:
When you discover these items were made from organically grown cotton or other natural fibers ie
hemp, please let us know.
When you discover that these items were not made from petro chemicals and toxic artificial dyes, do let us know.
Sustainable? Be careful with that term.
Synthetic fabrics like polyester, nylon and acrylic are petroleum-based and chemically treated. According to the CFDA (Council of Fashion Designers of America) over 346 million barrels of oil are used every year to make them. They aren’t breathable and don’t helpfully absorb sweat when life heats up a little.
Shep, there is something about this that you are not seeing.
Sheppard87
abfab:
So, what you are saying is that in the absence of evidence we believe the worst in people? There is no evidence saying that he dumping huge amounts of chemicals and old products into the the ocean/landfill. There is also no evidence of his sustainability claim. In the absence of evidence, I just feel like it would make more sense to ask question then pass judgements. I guess I just think its better for us to be asking “how is it sustainable?” rather than immediately saying “No way this is sustainable, he is lying”.
I guess what I’m not seeing is why you are approaching an out gay actor’s newest venture with such pessimism and distain. I’m not rushing off to buy the clothes (they are available now and are nothing special plus they are way overprized) but I’ll give him the benefit of the doubt as to the product.
I still think its a bit of a dumb vanity product that is unnecessary, but I’m not going to tear them down with no evidence just because I don’t like a specific word he use.
abfab
Greenwashing involves creating an illusion of eco-friendliness to appeal to the growing consumer demand for sustainable and environmentally responsible products and practices. It can take various forms, including misleading labels, false advertising claims, and selective reporting of environmental initiatives.
Of course ”he” isn’t doing the dumping. I want to see the new line and learn more. I’m curious.
Ralph Nader, Jr. ox
abfab
And then we have Pinkwashing.
Breast cancer awareness month also irritates me and the planet. All that pink dye. Fighting cancer while increasing demand for cancer causing chemicals is counterintuitive. It’s blind. And def not sustainable.
“Breast Cancer Action even coined the term ‘pinkwashing’ to describe companies that claim to care about breast cancer by placing pink ribbons on their products while at the same time producing, manufacturing or selling products containing chemicals that are linked with the disease.”
Prinny
How long till they break up
abfab
And Luke darling, be a dear and let us know the list of ingredients/chemicals/false fragrance…and if in fact, there is any real wax used from a sustainable, organic bee hive in that divine candle of yours. Attention all Spendy Wendys! A candle.
abfab
Inhale deep.
Researchers at South Carolina State University found that melting paraffin wax-based candles emitted toxic toluene and benzene, while soy candles & wax did not. Try harder, boys.
And pardon me, but Steve McQueen?
abfab
”and then concentrate on closet basics such as underwear and T-shirts.” LOL
I’ve seen a few closets in my day and never once found them used to store underwear. T-shirts, yes, for thaT anal rententive in all of us. But no wire HANGERS DAMMIT CHRISTINA!
Sheppard87
This feels like an incredibly valid critic. Does the world need another celebrity backed underwear, swimwear, and t-shirt company? Not in the slightest.
Kangol2
I’m not going to trash this effort out of hand and will give Evans and Tomas the benefit of the doubt but I am curious to know how “sustainable” their manufacturing processes and products are and whether they will be debuting a more affordable but still sustainable line at some point. $86 for a t-shirt exceed the price range for lots of people, all over the globe. We are awash in cheap and expensive crap that ends up in landfills or the ocean, to everyone’s detriment!
uslzz
Random question but do you think Fran is on steroids?
abfab
His price points sure are…..
still_onthemark
Sustainable steroids
abfab
Bruce Weber? OMG it just keeps getting better and better. Have they ever seen the Janet Jackson video called Love WIll Never Do (Without You)?
Bruce Weber is an American fashion photographer and occasional filmmaker. He has made ad campaigns for Calvin Klein, Ralph Lauren, Pirelli, Abercrombie & Fitch, Revlon, and Gianni Versace, and made work for Vogue, GQ, Vanity Fair, Elle, Life, Interview, and Rolling Stone magazines.
And yes, he diddled around with a few models so go and clutch your pearls elsewhere.
There is no comparison here or even the hint of Weber in this launch.
Pietro D
LUKE EVANS is starting to look pretty old! God I loved him when I was a teen ever since seeing him nude in the Brit mini-series The Great Train Robbery (or Heist)……. about the largest cash robbery from British Rails that happened way back in the 60’s. I must have been 15 or so…. Luke was incredible in his hey day! I could eat his ass all night…. they had great ass-shots and what a fine bubble butt he had! Still like him. He was my very first serious celebrity crush. I wanted to suck him off so badly!
Thad
Notify me when they go on clearance. I need new swimwear, I like the people and ideas behind this brand…but I’m a pensioner!
LumpyPillows
Love Luke, but not sure this is what the world needs.
abfab
You’re sure. Just say it.
abfab
Buy Now Pay Later: For a candle. Sure.
3 instalments (sic) of £32.66 with Klarna Slice
A designation of organic and sustanable is also not possible for any soy wax or any wax made from liquid vegetable oil that is turned into a solid. In order for liquid soybean oil to transform into a solid wax, the oil must undergo a chemical change. Due to this chemical change, the wax cannot meet an “Organic” Certification.
Long story short……….sex still sells and soy beans…more GMOs.
abfab
T-Shirts
Our T-Shirts are the ultimate foundation piece. Made from a lightweight blend of Lyocell and organic cotton that’s durable yet gentle against your skin, a versatile piece for every man’s wardrobe.
Lyocell is Rayon.
Rayon is a fiber from regenerated cellulose, generally derived from wood pulp. Rayon is usually made from eucalyptus trees, but any plant can be used (such as bamboo, soy, cotton, etc). To produce the fiber, the plant cellulose goes through a process involving a lot of chemicals, energy and water. Solvents used during the process can be very toxic to humans and to the environment. Viscose, modal, lyocell and bamboo are different types of rayon.
The other substantial environmental concerns arising from rayon production is the massive deforestation involved. Thousands of hectares of rainforest are cut down each year to plant trees specifically used to make rayon. Only a very small percentage of this wood is obtained through sustainable forestry practices.
From: Sustain Your Style
abfab
So far no information on how they dye the product. Sustainable? I think not.
Description
‘The Actor’ Round Neck T-Shirt – Burgundy is modelled after timeless styles worn by screen icons of the Old Hollywood era. This tee is made from a lightweight blend of Lyocell and organic cotton that’s durable yet gentle against your skin. A versatile foundation piece for every man’s wardrobe, it has a classic fit with a ribbed round neckline.
abfab
T-shirts will start at £68, says WWD (approx. $86) and £135 for the swim shorts ($170).
“It costs a little more because it’s sustainable,” Brown said. “We don’t want to be in the fast-fashion world.”
Sure. Imagine the bucks they spend on PR. Cool Hand Luke.
abfab
‘The Captain’ Sunga – Black strikes the perfect balance between swim briefs and shorts. They have a slightly looser fit on the waist than traditional styles. Cut from stretch-ECONYL®, they’re a flattering option for any body shape.
ECONYL release Microplastics.
So, tell us how sustainable ECONYL is.
Econyl fabric may have solved the recyclability concerns of regular Nylon and polyester, but it still sheds microplastics. Aquafil admits this is a problem in the production, consumer as well as post-consumer phases.
ECONYL® regenerated nylon is a product of Aquafil, a global leader in the synthetic fibres industry
Pietro D
Is anyone seriously going to buy a T-Shirt for 86 dollars.?
This is truly insane!