Rainbow high

People are completely losing their minds over IKEA’s new rainbow Pride bag

Ikea rainbow bag

Just in time for Pride, IKEA has released a limited-edition rainbow version of its iconic blue Kvanting bag. The bags retail for $3.99 with 100% of the proceeds going to the Human Rights Campaign Foundation.

If that’s not cool enough, IKEA has also announced that all its US stores will be flying the rainbow flag for the entire month of June in celebration of Pride.

In a statement, IKEA’s diversity and inclusion manager Rafael Fantauzzi said:

At IKEA, our culture is centered on the value of togetherness. We believe equality is a fundamental human right and that all homes are created equal. We know everyone deserves a home you absolutely love and a workplace where you can be yourself. To further show our commitment to equality and LGBT+ inclusion, on June 1, our co-workers will hoist the Pride Rainbow flag at all IKEA locations.

Naturally, people are losing their minds over all this…

Related: Mayor Pete launches #PrideForPete store just in time for Stonewall 50