Just in time for Pride, IKEA has released a limited-edition rainbow version of its iconic blue Kvanting bag. The bags retail for $3.99 with 100% of the proceeds going to the Human Rights Campaign Foundation.
If that’s not cool enough, IKEA has also announced that all its US stores will be flying the rainbow flag for the entire month of June in celebration of Pride.
In a statement, IKEA’s diversity and inclusion manager Rafael Fantauzzi said:
At IKEA, our culture is centered on the value of togetherness. We believe equality is a fundamental human right and that all homes are created equal. We know everyone deserves a home you absolutely love and a workplace where you can be yourself. To further show our commitment to equality and LGBT+ inclusion, on June 1, our co-workers will hoist the Pride Rainbow flag at all IKEA locations.
Naturally, people are losing their minds over all this…
Brain: don’t support consumer capitalism.
Gay brain: GAY IKEA BAGS!?!???https://t.co/5X0aHUyvIy
— Sometimes Sydney (@pronountrouble1) May 22, 2019
IKEA announced that it is partnering with @HRC to celebrate LGBTQ+ Pride Month with limited-edition KVANTING shopping bag.
If you purchase the bag for $3.99, 100% of the profits go to HRCF’s programs supporting LGTBQ+ children and families.https://t.co/h8CeAIim07
— Travis Akers (@travisakers) May 22, 2019
me running to get that rainbow ikea bag pic.twitter.com/1eUZvjLDys
— mangekyo sharinGay ??? (@l3xtacyy) May 22, 2019
Hi I’ll take ONE THOUSAND https://t.co/Lg3NhOwZpE
— WILL + HUNT ? (@badwillhunt) May 22, 2019
this is corporate rainbow-washing, yes, but have you considered that I, personally, want the rainbow Ikea bag https://t.co/XDcGPvj4fD
— kate wagner, late modernist (@mcmansionhell) May 21, 2019
IKEA really gonna have Balenciaga making rainbow bags. pic.twitter.com/iCRjxIF1ZS
— Mikhael (@MrMikhael) May 22, 2019
— CompletelyDavid (@CompletelyDavid) May 19, 2019
Okay normally I hate stuff like this… but I love my big ass ikea bag and I feel like I need this big ol rainbow one https://t.co/wrq9abfkeA
— Mayra (@MayraTweeets) May 22, 2019
I will go to ikea and buy a fucking hand towel just to get that rainbow bag
— Adrian (@adrianlee92) May 22, 2019
— (( Carol Clowry )) (@TheBanshee23) May 22, 2019