PHOTOS: Inside The Impossibly Fabulous Life Of Magic Johnson’s Gay Son EJ

1402579450429.cachedHere are my two favorite parts of a recent profile of EJ Johnson, the flamboyant reality TV star and son of famed Laker Magic Johnson:

1. My baby’s a brand!

“My husband and I are very proud of our son for who he has become,” says Cookie Johnson. “We support EJ 100 percent, and we’re excited to see him establish his own brand.”

2. The many layers of this sentence

“‘You certainly pay attention to him, at first, because of his pedigree,’ says Howard Bragman, CEO of Fifteen Minutes, the PR firm representing Johnson.”

So on one hand there’s a slightly nauseating career born from being cast on Rich Kids of Beverly Hills.

But on the other hand it’s encouraging to see someone so young be so confident in who they are, something you’ve got to give major credit to parents Magic and Cookie for fostering. And we need more of that. Lots more.

Whether or not EJ becomes a “brand,” the more 20-somethings who feel comfortable strutting around town with a handbag the better in my opinion.

And EJ does have an undeniable penchant for drama:





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