Jersey Sure

PHOTOS: Reality “Star” Joey Kovar Drops The Towel For Playgirl Spread

The latest reality-television veteran to go full frontal in Playgirl is… Joey Kovar!

Who, you ask? No, he’s not Snooki’s newest juicehead crush. Kovar was on MTV’s The Real World: Hollywood and Celebrity Rehab. (There’s a great career arc for you.) Check out some SFW selections from his centerfold spread above.

According to Playgirl editor Nicole Caldwell, Kovar is quite the score for the mag—which allegedly paid him $20,000 to bare it all:

The New York Times and LA Times call him “the most marketable man in the world”. Heidi Fleiss said he should be on the cover of every teen magazine. His show, The Real World, boasts 81 million viewers to the 64 million watching Jersey Shore. His online profile from that show has been eyed more than 68 million times on MTV’s website. So it stands to reason that Joey Kovar… is a hot commodity.

In addition to his sizzling photo shoot, Kovar turns up the heat as he takes on his rivals over on Jersey Shore: “I’m more muscular than them, I’m tanner than them …The Jersey Shore‘ guys have nothing on me.”

Well, they have one more scrap of dignity than you, Joe. And that ain’t saying much.

Kovar’s Playgirl issue hits the streets September 13.