Personal space

Timothée Chalamet films Armie Hammer in compromising position, then tries to delete it

In an oversaturated market, you really have to work overtime to promote a project. Every minute of every day, information leaps out of your electronic devices and vies for your increasingly compromised attention.

On a philosophical level, what does it all mean? Well, if you’re actor Timothée Chalamet and you have a film called Call Me By Your Name that you want people to see, it means filming your co-star Armie Hammer while he’s at the urinal beside you.

Related: Armie Hammer’s Twitter “likes” include rope bondage

Yes, it’s odd and unorthodox — so much so that Chalamet deleted the short video from his Instagram account shortly after posting. But enterprising fans managed to save the post, so here we are — talking about Chalamet, Hammer, urinals, and Call Me By Your Name, roughly in that order.

So in the grand scheme of things, the strategy worked.

And while you’re around, ” target=”_blank” rel=”noopener”>here’s the trailer for Call Me By Your Name, starring Hammer and Chalamet.