It’s been mostly baseball teams that have been making It Gets Better ads—the San Francisco Giants broke the mold last June, and since then a few more baseball teams have filmed their versions.
While Tim Tebow’s Denver Broncos are a little bit behind the curve, the NHL is quickly making strides to catch up to the MLB in terms of a pro-gay attitude.
The ad spot above, produced by Philadelphia Flyers scout Patrick Burke and brought to our attention by OutSports, premiered last night during the New York Rangers-Boston Bruins game.
Patrick is the brother of Brendan Burke, an openly gay men’s manager for Ohio’s Miami University hockey team. Brendan passed away tragically in a February 2010 car crash.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
So, kudos to you, Patrick, and kudos to the players who were brave enough to appear in your video (among them, hunkalicious New York Ranger Henrik Lundqvist (right) and Philadelphia Flyer Claude Giroux).
We’d like to add that, while we don’t want to make light of this very appreciated effort, we do have to say the line, “if you can shoot, you can shoot” made us chuckle a little bit.
J
Don’t forget that the Toronto Maple Leafs approved the use of their logo and uniforms in the great gay movie “Breakfast with Scot” way back in 2007. The NHL also approved the use of their symbol.
perdeep
If you’re at all interested in what Brian Burke has been doing for raising awareness of LGBT issues in professional sports, you should google him and watch his interview on The Hour with George Stroumboulopoulos. Great man.
Pup
MLB Baseball is gay friendly now?
I must have missed your story on that.