No, that’s not Benjamin Button.
UK retailer John Lewis has released its annual heartstring-tugging Christmas commercial, and this year they enlisted Elton John.
With a farewell tour underway and a biopic staring Taron Egerton due next year, the choice to feature John seems especially timely.
The ad depicts John’s life and career in reverse, and comes with the touching message that “some gifts are more than just a gift.”
But spend lots of money on them regardless, OK?