Equinox gym wins the prize for longest, most confusing and irrational overdone commercial. We're not exactly sure how this 2:53 epic entices people to get to the gym, but the guy's attractive and the sets are nice, so we thought we'd pass it along.

Oh, also, the Equinox press flack wanted us to let you know that from Wednesdasy until Friday, the controversial booty ad will be on display at three locations: 50th & Bway, 19th & Bway and Greenwich Ave.

Plan accordingly.

We knew it was only a matter of time until the Catholic League caught wind of Equinox's new nun and bum advertisements, but we had no idea it would take nearly three weeks! They're losing their edge, but not their venom: "…This patently stupid ad that Equinox is floating suggests that it must hype its edgy image in order to compete."

Equinox Fitness Clubs just unveiled their new ad campaign, including "Figure Drawing".

Michelangelo would be proud, we're sure…