After news broke yesterday that Stephen Ross, the real estate developer who holds the majority stake in Equinox Fitness Clubs, is a major Trump supporter, a campaign encouraging Equinox members, and those of its subsidiaries like PURE Yoga, Blink Fitness and SoulCylce, to cancel their memberships went viral.
Ross, who has an estimated net worth of more than $7 billion, will be hosting a $250,000 per person fundraiser for Trump’s reelection campaign in Southhampton.
In response, Equinox rushed out a statement saying it has nothing to do with the fundraiser and claims no company profits will be used to pay for it. It also refers to Ross as a “passive investor” who isn’t involved in the day-to-day operations of the gym.
— Equinox (@Equinox) August 7, 2019
Naturally, Gay Twitter has had a lot to say about the matter…
— ?eyes (@blueink06) August 7, 2019
The gays will single handily bankrupt Equinox https://t.co/lrTdy6pgoZ
— JF (@Jfarrera93) August 8, 2019
gays when they found out they can’t work out at equinox anymore pic.twitter.com/tzppOyILp7
— Conner Morley (@ConnerrM) August 8, 2019
point: gays, it's hard to get out of your equinox membership contract unless you're injured/pregnant/moving
counterpoint: gays, if you fuck in a steamroom and are caught, equinox bans you for life
anyway, if you want me to help u get banned my DMs are open.
— alex (@alex_abads) August 7, 2019
me following the equinox gay twitter drama while not having stepped foot inside a fitness facility in 6 months. pic.twitter.com/C3VIOg4Xoa
— micah (@mbbnc) August 8, 2019
all you hot equinox gays with extra cash in your pocket suddenly can buy me a drink this weekend
— J O E R O Y (@TheJoeRoy) August 8, 2019
equinox gays are all trump supporters now pic.twitter.com/LC1Qk7uVcv
— cole (@duhcole) August 7, 2019
How many of the gays who have Coachella pics on their insta feed right now also are posting about canceling their equinox membership? Just curious.
— Eliel Cruz (@elielcruz) August 8, 2019
Gays cancelling their Equinox memberships and then heading to Dillard’s to buy all kinds of stuff pic.twitter.com/Swm5ljKYg2
— b (@chardonnaygay) August 8, 2019
There is a less than ZERO percent chance all the gays canceling #Equinox stay canceled once they see the inside of a Planet Fitness
— Pat (@BarstoolPAT) August 7, 2019
white gays checking if the Equinox controversy died down to avoid cancelling their memberships. pic.twitter.com/TuHVj4u7pl
— José (@josecanyousee) August 8, 2019
If all the gays boycott Equinox, what will they do for a personality?
— Shook Knight (@ercthms) August 7, 2019
Gays: Boycott Trump-supporting business!
Equinox owner: supports Trump
— Jack (@LahartJack) August 7, 2019
This #Equinox debacle is the fitness gays’ version of using the college admissions scandal to remind people you went to Harvard
— Chardonnay Ramsey (@pizzzalunch) August 7, 2019
Gays doing Zumba classes in their apartment after cancelling their Equinox memberships pic.twitter.com/7wuipbJ644
— Sam Stryker (@sbstryker) August 7, 2019
The one upside of this Equinox debacle is that I now know which of you gays has money ?
— Justin Randall (@imjustinrandall) August 7, 2019
Equinox gays cancelling their memberships & walking into Crunch after saying it was gross and cheap pic.twitter.com/zLmLQJynSq
— JOHNNY SIBILLY (@JohnnySibilly) August 7, 2019
how will I explain the Gay Equinox War (2019-2019) to my grandchildren?
— Kevin O'Keeffe (@kevinpokeeffe) August 7, 2019