2012 was a rotten year for Chick-fil-A, right? CEO Dan Cathy came out against gay marriage, there were boycotts and protests, and late-night comedy jokes, PETA got in on the act, and the company’s sales went up 12%. Wait, what? Any press is good press? Or that chicken is just addicting? Or God really does prefer Chick-fil-A Waffle Potato Fries over fags?
But for every new store that opens there seems to be another that’s shut out of more responsible communities and that’s a good thing. And with C-F-A so inextricably associated with marriage bigotry, even as America embraces marriage equality like never before, their prospects over the long term don’t look good, however many free sandwiches they hand out. And honestly, we’ve had their chicken and it’s not that great.