By now you’ve heard that Masterfoods pulled the allegedly homophobic Snickers commercial showing two men “acting manly” after accidentally kissing. In response to the news, Human Rights Campaign president Joe Solmonese released this statement:
While we are pleased with the initial response from Mars, this is not the time to spike the ball. This is the time to establish a dialogue with this company about why images that encourage bullying, on the playground and beyond, are dangerous.
After speaking with company representatives today, we hope to continue a dialogue and establish a working relationship with Mars Inc., as we have with the majority of Fortune 500 companies, about responsible marketing and fair workplace policies for gay, lesbian, bisexual and transgender Americans.
First of all, we love the sports reference, Solmonese. You’re so butch, lisp and all. We’re also impressed that you managed to work in a little self-congratulations without using your standard line about HRC being the “largest civil rights organization working to achieve [LGBT] equality”.