Kellogg’s has again teamed up with GLAAD to create an LGBTQ-Pride-themed breakfast cereal.
Together With Pride will feature berry-flavored rainbow hearts with edible glitter. The boxes will show several of Kellogg’s best-known characters, like Tony the Tiger and the Snap, Crackle and Pop Rice Krispie kids, joining together for Pride.
The food giant and advocacy group GLAAD previously teamed up in 2018 and 2019 to create limited-edition cereals for Spirit Day. In 2018, Kellogg’s All Together cereal (which included six of its best-selling cereals all together in one pack), was available exclusively from the Kellogg’s café in New York City for one day only. The 2019 cereal was available to order online.
Related: Parent claims brief lesbian kiss in cereal commercial traumatized her young son
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Its new cereal, Together With Pride, will be available more widely. The boxes will go on sale in May, ahead of Pride month, in select major retailers. Retailing at a suggested $4, Kellogg’s will donate $3 to GLAAD when purchasers upload a receipt to its Family Rewards site.
Receipts must be uploaded within 30 days of purchase. Kellogg’s will donate up to a total of $140,000 to GLAAD as part of the campaign.
We’re sure protest group One Million Moms will be choking over their breakfast bowls…
Related: One Million Moms in a predictable frenzy over the release of…a doll
Mr. Stadnick
The shark has been jumped over!
Liquid Silver
D-D-D-isgusting! If we must use sugar and starches to hold it together, and put it in a sugar cereal and feed it to kids (and adults) just to make them obese little round people, can we not call this “pride?”
Let’s just call it a corporate money grab.
Dijonaise
Spent your life begging for representation and then shit all over it – you go grrl!
Liquid Silver
I never begged. Certainly not from a maker of unhealthy foods like that, thanks.
Unfortunately, some people have standards. Like me.
Mr. Stadnick
I am 100% with you the term pride is monetized and turned into an advertising gimmick. LA Pride or whatever they have branded themselves these days it the worst offender.
Liquid Silver
Some things would make sense. A dye company? I’m sure half the designers are gay. Half the buyers sure are. See if Rit or Jacquard is interested and get people interested in upcycling old clothes with new colors (actually, now that I say this…um…yeah…I’m going to go look into this).
Paints? Spruce up an old room or furniture rather than throw it out and buy new.
Endorse less of a throw-away, get fat and die culture.
AltGayMind
And GLAAD clearly supported this since they will financially benefit from it – they should be ashamed and embarrassed. A cereal with glitter? Ridiculous – how about requesting Wheeties put a gay athlete on the cover of their box? That would be progress, that would be support and that would be something to have pride for – not this horrific stereotypical branding for profit. Shame on GLAAD – an organization that is long overdo for reform!!
Dijonaise
Snap, Crackle and Pop are obvs gay as can be.
Heywood Jablowme
Toucan Sam is even gayer!
DavidIntl
While I absolutely do appreciate the gesture of support from corporate America, I wish it didn’t come in the form of an extremely unhealthy food which will only contribute to the epidemic of childhood obesity. And honestly, I don’t know that I associate much with glitter…
Liquid Silver
Exactly. Rainbow up some Raisin Bran and it’s OK. Maybe some Corn Flakes. This is…just gross.
wooly101
Gross; what next, pink coloured coffee beans?
Jack Meoff
Some people are just never happy no matter what you give them.
Mr. Stadnick
Especially if it is crap like this. NO ONE should eat this S**t.
CPaulCE
G-G-Gross! “Edible glitter.” Otherwise known as sugar. No thank you.
shanfrina
… One Million Moms is far from that #!!!
Fahd
If one can’t stop the production, the best thing for those who can’t endure the junk food association is to buy the boxes and not consume the contents. Take the boxes off the market while at the same time getting the corporation to make the promised donations. Also, like some cereal boxes with sports figures depicted on the box, the unopened boxes may become collectors’ items in the years to come. No one gets poisoned, but the corporation makes the donation, and there’s a potential profit in the future if it turns out to be a collectors’ item.
tzwicky
Oh but the fun this will cause on the cereal aisle. Dunno if it’ll be displayed in a spare slot on the shelf, or resigned to an end cap of movable display stand.
But the real fun when a harried mom or dad with 4-10 year old kid(s) in tow hear the dreaded command “Me. Me. I want those!” So parental unit gives in and then it tastes great as well, and the little kid becomes obsessed with the edible glitter and whines on day and night for more of that rainbow cereal. And what happens when the store sells out of their allotment and the kid becomes a rage monster?
Too funny.
I wonder if the edible glitter will be destroyed in the stomach, or might make its way to the very end of the alimentary highway?
Prax07
I’m buying two boxes if I see it in-store. Yummy.
Consider This
and I’ll buy the next two.
Thank you Kellogg’s – sincerely appreciate your consideration as we approach Pride month.
I_am_that_guy
For when you definitely absolutely need to do a sparkling #2
Cam
Hopefully it has prominent shelf space in Red States. 🙂
AltGayMind
I’m all for corporate America supporting the gay community and helping raise awareness but this is embarrassing and so stereotypical – cereal with glitter? Give me a break!! You want to show support – put a gay athlete on a Wheeties box – that’s a true demonstration of pride and support.
AltGayMind
And GLAAD supported this? They should be embarrassed for supporting this product. Fight for real demonstration – not this crap.