Too meta for its own good, the new ad for Apple Music is so busy making sure you realize it knows that it’s terrible that it forgets not to actually be terrible.
Related: James Corden Fell In Love With A BuzzFeed Try Guy At The Emmys Last Night
You’ll see what we mean when you see the “extended cut” of the commercial below, a two-minute spot featuring comedian James Corden pitching Apple executives’ terrible ideas for the terrible commercial you’re watching, which paradoxically makes the whole thing — “boom” — twice as terrible.
Related: James Corden Channels His Inner Beyonce In Hysterical Lemonade Parody
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
It features him dressed up as Bowie, Slash, The Spice Girls, and Pharrell, much to the feigned chagrin of the supposed Apple execs, and to the genuine chagrin of whoever happens to be watching the commercial.
That’s about to be you:
Bowie.
Slash.
Spice Girls.
Pharrell.
And… @JKCorden
See the Extended Cut now. #Emmyshttps://t.co/jOT9o5HK28 pic.twitter.com/IbFvHuCUHR— Apple Music (@AppleMusic) September 19, 2016
NateB79
I know that I’m in the minority, but in my opinion (which I know means nothing) everything he does is soul-bendingly bad.
Ms Urethra Johnson
I couldn’t even finish watching it… Not set up properly, delivery sucks, really, really bad acting…
redcarpet30
@NateB79: I don’t know who actually loves him. All I ever see is blog posts telling me that he a big deal. Not any from people who actually watch his show.
In the words of Regina George: Stop trying to make James Corden happen. He’s not going to happen.”
PRINCE OF SNARKNESS aka DIVKID
NOW you begin to understand we hate him so much we sent him to you! Oh yeah at first he’s refreshingly self-effacing, modest and endearing but then…
PRINCE OF SNARKNESS aka DIVKID
Apple, what’s happening to you? Tim Cook needs to go.
RIGay
Not a fan, though most of my co-workers just LOOOOOOOVE his “Car-pool Karaoke”, which IMHO, is one of the most ANNOYING things to ever get posted to YouTube.
He’s right up there with Ricky Gervais as being… irritating.
RIGay
@Ms Urethra Johnson: Right there with you.
NateOcean
Since I already hate the talentless blowhard James Corden, this didn’t really change my opinion other than to hate him even more.
n900mixalot
@RIGay: YES! That’s the annoying lump this moron reminds me of!
@lantic
Definition of James Cordon: A celebration of mediocrity.
I’m so glad that he’s successful in America. It means we see less of him here in the UK. Oh the joy!