For reasons that eluded us until much later in life, we’d excitedly tune in to Bewitched in syndication every day after kindergarten — in the hopes Paul Lynde would be making one of his kooked-out appearances as Samantha’s mercurial brother, Uncle Arthur.

Related: Was Bewitched The Most Progressive Gay Series Of Its Time?

In an alternative timeline, the tormented, inspired comedian would’ve been 91 today.  To celebrate his birthday, take a look at this seriously druggy Instant Maxwell House commercial, which casts Paul Lynde as a thoroughly high-strung, thoroughly unconvincing husband to a batty housewife played by character actress Alix Elias.

It’s perilously strange, even by today’s standards:

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