It all happened so fast.
Earlier today, we reported that Pepsi was facing tremendous backlash over its new commercial, which features Kendall Jenner as a bewigged model who joins a roaming protest passing through the street.
Well, they’ve already pulled the ad that caused all the controversy, and released this statement:
Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.
Everyone’s mad about that, too.
pepsi really apologized for "putting kendall in this position" like she's not a grown woman who could've realized how wrong the ad was
— farwz (@farwzz) April 5, 2017
this is me at Pepsi's apology. pic.twitter.com/h3qN9JcIuM
— black history heaux (@localblactivist) April 5, 2017
Did Pepsi’s apology for now-pulled Kendall Jenner ad only make things worse? https://t.co/nT8ETk1vIt
— Twitchy Team (@TwitchyTeam) April 5, 2017
— Sanni Babatunde (@Tunde_dynasty) April 5, 2017
Not that they weren’t expecting it.
— Morgan Jerkins (@MorganJerkins) April 4, 2017