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Pepsi pulls disastrous protest ad, formally apologizes to Kendall Jenner

It all happened so fast.

Earlier today, we reported that Pepsi was facing tremendous backlash over its new commercial, which features Kendall Jenner as a bewigged model who joins a roaming protest passing through the street.

Related: Twitter is outraged over new Pepsi ad featuring Kendall Jenner at a protest

Well, they’ve already pulled the ad that caused all the controversy, and released this statement:

Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.

Everyone’s mad about that, too.

Not that they weren’t expecting it.

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