Soda jerks

Twitter is outraged over new Pepsi ad featuring Kendall Jenner at a protest

In a conference room deep inside Pepsi HQ, someone is being screamed at as we speak.

The company’s facing huge backlash over its new commercial, which stars Kendall Jenner as a bewigged model who abandons her glam photoshoot to join a roaming protest passing through the street. Because priorities and she knows what’s truly important in life.

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For reasons that will become readily apparent to anyone who watches the two-and-a-half minute spot, people are accusing the soda company of trying to turn political protests into something trendy, fashionable, and ultimately superficial.

Pepsi defended the ad in a statement:

This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.

Of course, Twitter’s having none of it:


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