Better late than never

Powerful ads feature once-homophobic family members apologizing to their LGBTQ kin

This is a first.

From June 24 to July 6, Pride in London will air a series of powerful, thirty-second TV ads featuring once-antigay family members — real dads, moms, brothers, sisters —  regretfully apologizing for having cut ties with their LGBTQ kin.

Related: Musician Tim Young has an awkward Pride memory that’s hard to top

Featuring the tagline “Don’t leave it unsaid,” many of them are rather tough to take. One father confesses:

“Mark, it was quite a shock when you told me you were gay. I said some hateful things and then you left… and that was the worst day of my life. I lost my beautiful boy. I’m sorry. I’m proud of you for being you. I love you, son.”

 

You can check out the videos below: