This is a first.
From June 24 to July 6, Pride in London will air a series of powerful, thirty-second TV ads featuring once-antigay family members — real dads, moms, brothers, sisters — regretfully apologizing for having cut ties with their LGBTQ kin.
Featuring the tagline “Don’t leave it unsaid,” many of them are rather tough to take. One father confesses:
“Mark, it was quite a shock when you told me you were gay. I said some hateful things and then you left… and that was the worst day of my life. I lost my beautiful boy. I’m sorry. I’m proud of you for being you. I love you, son.”
You can check out the videos below: