Pride was arguably the best gay-themed film of the year, but you sure wouldn’t know it if you picked up a copy of the American DVD.
That’s because all references to its LGBT content have been embarrassingly removed from the marketing on the case.
If you haven’t seen the film, which won the Queer Palm at last year’s Cannes Film Festival and was recently nominated for a Golden Globe as best musical/comedy, perhaps this sounds like an unfortunate but understandable move by the movie’s distributers to take away focus from one part of the story in order to sell more copies.
But those who have seen it (and everyone should) are justified in feeling insulted, as the gay content is the story. At the crowd-pleasing film’s core is a group of London gay rights activists doing what they can to support the miners’ strike in the ’80s.
Here is the unedited promotional photo from the film:
This is how the same photo appeared on American DVDs:
Also, here’s part of the promotional copy from the case:
It was changed from “a London-based group of gay and lesbian activists” to “a group of London-based activists.”
CBS Films, which released the DVD alongside the beleaguered Sony Pictures, told Pink News: “We’re looking into this now and our page for the film remains the same as it has for months.”
Ben Roberts, director of the BFI film fund, which backed Pride, said: “I’m not surprised that the U.S. distributors have taken a decision to sell more copies by watering down the gay content. I’m not defending it, it’s wrong and outmoded, but I’m not surprised.
“It’s an unfortunate commercial reality both here and in the US that distributors have to deal with and consider in getting films onto the shop shelf. LGBT material is largely marginalized outside of rare hits like Brokeback Mountain.”
The film has been widely acclaimed by audiences and critics alike, and won best film at the British Independent Film Awards in December.
Writer Stephen Beresford joked at the time: “It took 20 years to convince anyone that a film about vegan lesbian activists was a sure-fire hit.”
Check out more from the best of 2014 LGBT entertainment.