Young Activists Fight “Zero” Commercial Horror


Some of you out there may not be comfortable getting in the middle of gay marriage debates – and who can blame you? it’s only about equality – but that doesn’t mean you can’t join a good cause. For example, some college kids have started a movement against car company Toyota’s ubiquitous, infuriating “Saved By Zero” ad campaign.

The ever-insightful NY Post provides the inspiring details:

…Facebook groups, bloggers and others have risen up against the automaker’s ad.

“It’s pretty much unanimous that everyone I’ve talked with thinks it’s very annoying,” said Colin Anderson, 19, a freshman at the SUNY at Binghamton.

He created the Facebook group “Stop Playing Toyota’s ‘Saved by Zero’ Commercial.” It has swelled to more than 1,200 members.

We’ve included the ad above purely for those of you who may not be familiar with its grating quality. Those of you who are familiar should skip the video demonstration and go about your day, which we hope is splendid. For those of you who did watch the commercial: you should have known better.