TAKING THE LEAD

AT&T Becomes First Olympics Sponsor To Condemn Russian Homophobia

AT&T OlympicsIn what one can only hope will become a trend, AT&T has announced that officially condemns Russia’s antigay law, making it the first U.S. corporation to take such a stand. (Full disclosure: AT&T is a sponsor of Gay Cities Inc., which publishes Queerty.)

In a blog post on its website, the telecommunications company noted that it has sponsored the U.S. Olympics team at every opening ceremony since 1984. “The Olympic Games in Sochi also allow us to shine a light on a subject that’s important to all Americans: equality,” the company says.  The company notes the distinction between sponsoring the Games themselves and the U.S. team. The Human Rights Campaign has called upon Game sponsors to take a public stand, which companies such as Coke have studiously avoided doing.

AT&T made it clear that it wasn’t the HRC demand that forced the issue for the company. “AT&T has a long and proud history of support for the LGBT community in the United States and everywhere around the world where we do business,” the company stated. We support LGBT equality globally and we condemn violence, discrimination and harassment targeted against LGBT individuals everywhere. Russia’s law is harmful to LGBT individuals and families, and it’s harmful to a diverse society.”

The company also threw down the gauntlet. “As  the games begin, we’re here to support and inspire American athletes who’ve worked hard and sacrificed much to achieve their dreams,” the blog post concluded. “We also want to be on record with our support for the LGBT community, and we hope that others involved with the Olympic Games will do the same.”

Now that wasn’t so hard, was it? Kudos to AT&T for taking the first step. Will other companies have the courage to respond to the challenge?

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12 Comments

  • Dakotahgeo

    Very, very proud of AT&T! Get with the program, other SOCHI sponsors!

  • Spike

    Good call, makes them look less supportive of the host country, just supporting the athletic event.

  • KittyLitter

    Bastards!

  • Rad

    That, folks, is how it’s done. Class and dignity!

  • Cam

    Good for them, My Verizon Contract is up in a few months, never considered switching but I’ll be taking a serious look at AT&T now.

  • ZaneStuart

    It’s about time a major American sponsor (and global company) stood up for what is right. I don’t know their ultimate reason and although I hope it is purely altruistic I am certainly happy to see this.

  • Cam

    @kittyo65:

    Hey Kitty, if you’re going to spam here, you might want to learn to type in the language most people on the site speak.

    Thanks for trying.

  • Caleb in SC

    @Cam: I think you missed the tone and tenor of that comment. Try again.

  • NoelG

    @Caleb in SC: The person who needs to try again is you.

  • Icebloo

    AT & T give millions of dollars every year to anti gay Republicans so they are NOT our friends. Educate yourselves ! This statement today is all about making money.

  • mekaleka

    Thank you AT&T.

    While Icebloo makes a great point, that it is about money, thank you for making a statement. Thank you for taking a stand and following through.

  • Mezaien

    @Icebloo: YOU ARE RIGHT!! AT&T can ganged name, but cannot change label!.

Comments are closed.