Enjoy

Brother and sis fight over STUNNING poolboy in new Coke ad

Thirsty? We have to hand it to this new Coca-cola commercial, which features a brother and sister duo trying to get an ice-cold bottle of Coke over to their hunky pool-boy before the other, each playing dirty in their desperate race to the deep end.

Related: WATCH: The gay references during the Super Bowl you probably missed

Alas, there’s a twist to the tale — someone gets there first.

Watch: 


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32 Comments

  • mauikamaaina

    Cute and funny commercial; More power to the Cougar. Very hunky pool boy and…..the brother aint too bad either!

  • Juanjo

    Cue both of the million moms for the fake outrage

    • DCguy

      LOL! This post made my day.

    • NateOcean

      The million moms? Yeah, all 7,000 of them. ;)

    • fur_hunter

      Love your comment. I just know there are no ‘million’ in the group. Why can’t they tell the truth about their actual count? Lying B*****s.

    • Ditamo

      7,000? More like 500 and probably only 20% really are active.

    • Bellamy

      There are millions more Gays and pro-gays than there are terroristic heterosexist moms… moms who, incidentally, have no business being near children.

  • Chevelter

    Great commercial. I’ll take the brother over the pool boy though.

  • Sammy Schlipshit

    Why O why are gays so frequently feminized? Is it only because the producers are still playing into stereotypes so str8 folks don’t find out that we come in all sorts of personalities? Are silly boys just safer viewing?
    Beauty and the Beast is doing such bull crap right now. In the clips I have seen the ‘gay’ is still a bit of a sissy.
    Don’t get started on me. I love all my brothers but do get pissed seeing such tried and true portrayals. Been that way since the first camera started rolling.

    • Persa

      Your complaint is out-dated. The overwhelming majority of gay men depicted in tv, films, ads and pop culture in general have been on a scale from masculine to hyper-masculine for the last 20 years.
      The film that just won best picture was about a gay man who was hyper masculine. Moonlight. Feminine gay characters are a very small minority on tv and in film empirically speaking.

    • Bellamy

      The only thing that was even remotely “feminized” about him was the pose he was in when the camera first pans toward him – but it only looked that way because you did not notice that he was exactly mirroring his sister in the pose known the world over to mean “Aaaah, I’m in love from afar”. Please, see a vintage movie or cartoon. Pepe la Pew did it in everyone of his cartoons, and hew was ALWAYS swooning over a female cat. Noone EVER thought it was feminine.

    • Bellamy

      I said this before and I’ll say it again. I’m not effeminate and I used to be so embarrassed and ashamed by effeminate guys and drag queens, and went out of my way to avoid them and avoid being associated with them, and tell people around me that “most gays aren’t like that at all”; but although it is true that most Gay guys “aren’t like that” (and quite honestly I’m just as baffled as our Straight counterparts as to why any non-transgender guy would be effeminate), I’ve now decided that I’m sick and tired of having to apologize for my effeminate gay brothers! I’m sick and tired of caring what heterosexists think. Why the hell do we even care about the heterosexual definition of masculinity in the first place?! WE ARE NOT HETEROSEXUAL, and by definition we cannot and will not ever fit their mold! We, together with our fabulous Lesbian sisters, were made of a different mold. And we, as a community, have got to stop apologizing for other Gays who don’t fit the mold that we think they should fit and start standing up for them – because not only are they the ones taking most of the heat and violence aimed against the Gay Community, but they are always the first to stand up and fight, and THEY are the ones that did the bulk of the work to secure our Freedoms. THEY were the first to throw a high heel shoe at a cop’s head at Stonewall, they were the first ones to stand their ground to repel an insult (while the rest of us tried to crawl under a rock and hide), and let’s face it – they are always the life of the party! So I may never understand the “why” of effeminism, but bitches I’m not ever gonna be ashamed of them again! The hate breeders can kiss my rainbow!

    • ruben_gloria

      I agree with everyone above and NOT the original post. And Bellamy you are completely right.

      I used to think exactly like you when it came to rejecting effeminate guys and making excuses for them, an I have completely turned around also. Even though I am not seen by friends and family as effeminate, I know I have my moments, and thats totally fine. We all do.

      This is what I say a lot of the times: If you cannot take my femininity, you do not deserve my masculinity. And I only say it, because we are born from both chromosomes, and we are raised in an environment with other men and women; its impossible not to absorb each others traits. What is wrong is to reject them and to condemn others who choose to embrace and fully express themselves.

      Also as I used to be someone who only dated “Masc” men, because of all this debacle… let me tell you something. You think you pass on as straight, or whatever, but its really easy to tell you’re gay, and even though your friends and family may tell you you are so straight acting.. We can still pick up your feminine mannerisms. We just dont tell you about it, cause we know it will make you feel insecure and hurt your feelings.

  • Captain Obvious

    Stereotypical gay guy gets violent over his sister over some pool guy. That’s progress?

    • Persa

      Siblings of all orientations are violent with each other over all kinds of things. Also the sister was just as violent as the brother if not more. They are teenagers being teenagers.

    • JerseyMike

      I’m with you on this one captain. The guy was stereotypical and it was to rough… boarderline violent..

    • Bellamy

      Stereotypical? What was stereotypical about him. And don’t even say anything about the way he was posed in the window when the camera first pans toward him… if you pay attention, you’ll see that he is identically mirroring his sister’s pose – an HISTORIC pose which means “I’m in love from afar”. Try watching some vintage movies and cartoons, Captain Oblivious. (Oo, was that too harsh?)

    • Captain Obvious

      Yes stereotypical outdated cartoon of who we are to make it obvious that we’re gay to the viewing audience and at the same time a non-threatening clown.

      If he was remotely masculine and still beating up a woman as seen in the above video the reacting would be very different so save the “he’s not effeminate” bs… he is. Nothing was funny about that video. A man beating up a woman isn’t cute doesn’t matter if he’s gay.

      I don’t care if they were both doing it that doesn’t make it better that makes it worse. How is this progress I say again. This wasn’t a little shoving or racing this was trying to kill the other over some guy. it was pathetic not funny.

    • ruben_gloria

      Nothing is funny about your insecurity, which is the one projecting a stereotype where there is none. .

      Was he in your viewpoint a flaming queen who loved shopping, broadway, sex maniac, did part-time drag, and obviously has AIDS? — Cause this is a REAL stereotype.

  • Alan down in Florida

    Two gorgeous men and you couldn’t even do enough research to find out who these men are for you audience? Shame!!!

  • Bryguyf69

    A modern family. In fact, they should air this during Modern Family…

  • He BGB

    I was going to comment but that Feud,Bette and Joan pop up keeps ruining every time I click. It’s a contest to go to Hollywood. I lived there are 10 years and don’t need to go back, and I don’t understand the comeback question…. you would have to be obsessed with Bette or Joan. Ok…is this an American commercial or overseas?

  • Tracy Pope

    Is this a US advert? Where’s OMM? (The David Cronenberg movie Scanners head exploding scene always reminds me of One Million Moms when I read about the things they’re angry about.)

  • Ellie533

    come on, the brother isn’t that much of a “stereotypical” fem-bot. the advertiser is trying very hard from the start to make sure you realize this is a gay young man. without dialogue and only thirty seconds that’s pretty tough. and yes, the brother is very cute and certainly more real than the -5% body fat poolboy.

  • fur_hunter

    Kudos to Coke for having the brass to make it. It was very entertaining and funny. Loved how the mother is the one who actually give him the Coke! GRIN! Kudos to all the businesses who advertise with modern thinking.

    • Sluggo2007

      That’s why Coke always outsells Pepsi (not to mention that Coke is a million times better).

  • Persa

    In reality, the gay men as always feminine & sassy stereotype is an antiquated trope that is rarely used on tv, in film or in ads but gay blogs (and readers/viewers) seem to only focus on the characters that fit that stereotype and ignore the majority of characters/depictions that don’t.

    A list of every gay male character on TV in the last 20 years in the US would show there are gay characters all over broadcast and cable that are not in any way feminine including: Nashville, ThNight Shift, Vampire Diaries, Looking, The Originals, Melrose Place (remake) Days of Our Lives, Shadowhunters, Teen Wolf, American Crime, Eyewitness, General Hospital, Gossip Girl, Scandal, As The World Turns, Empire, Black Sails, Kingdom, The LA Complex, Partners, Spartacus, Shameless, Queer As Folk, Will & Grace, United States of Tara, Greek, The Fosters, 90210 (remake), “Cucumber, Banana, Tofu “, Glee, The Sarah Silverman Program, Caprica, The Hard Times of RJ Berger, One Life to Live, Ugly Betty, The New Normal, Brothers & Sisters, How To Get Away With Murder, Sirens, Brooklyn 99 etc et al.

    Actual examination of these shows from the early 90s to 2017 would show that a very small minority of male gay characters on tv (and in film for that matter) fit any one particular stereotype. Most are mainstream-masculine on the way to hyper-masculine (for better or for worse).

    People always point to “Jack” from Will & Grace as if he was the only gay on tv at the time that he was on tv. (I had NO problems with Jack, btw, he felt very real to me) Jack & Will were not the only gay male characters depicted on Will & Grace so even if you “hate’ Jack you can’t say it only depicted gay men “like” Jack.

    One “sassy” gay character does not over-ride the overwhelming majority of non sassy gays. It’s all about having perspective.

    • Bellamy

      Excellent list! You forgot Showtime’s 80’s mega hit show BROTHERS. But you know what, none of this matters (I say this to everyone reading). I’m not effeminate and I used to be so embarrassed and ashamed by effeminate guys and drag queens, and went out of my way to avoid them and avoid being associated with them, and tell people around me that “most gays aren’t like that at all”; but although it is true that most Gay guys “aren’t like that” (and quite honestly I’m just as baffled as our Straight counterparts as to why any non-transgender guy would be effeminate), I’ve now decided that I’m sick and tired of having to apologize for my effeminate gay brothers! I’m sick and tired of caring what heterosexists think. Why the hell do we even care about the heterosexual definition of masculinity in the first place?! WE ARE NOT HETEROSEXUAL, and by definition we cannot and will not ever fit their mold! We, together with our fabulous Lesbian sisters, were made of a different mold. And we, as a community, have got to stop apologizing for other Gays who don’t fit the mold that we think they should fit and start standing up for them – because not only are they the ones taking most of the heat and violence aimed against the Gay Community, but they are always the first to stand up and fight, and THEY are the ones that did the bulk of the work to secure our Freedoms. THEY were the first to throw a high heel shoe at a cop’s head at Stonewall, they were the first ones to stand their ground to repel an insult (while the rest of us tried to crawl under a rock and hide), and let’s face it – they are always the life of the party! So I may never understand the “why” of effeminism, but bitches I’m not ever gonna be ashamed of them again! The hate breeders can kiss my rainbow!

  • izzird

    Jeez! Some of you need to lighten up just a tad. It’s NOT all about us.

  • Black Pegasus

    I think these stereotypical gay tropes only help to soothe the fears of homophobes in the viewing audience. It’s also a telling remnant of the director’s outdated view of gay men. Portraying a non threatening effeminate man lusting after a masculine man isn’t as controversial as seeing two heteronormative masculine men display same gender attraction.

    There is room for improvement.

  • Kieran

    Another foreign commercial. You knew it couldn’t be American. We don’t even see commercials like this on “gay channel” Logo in between the re-runs of “Mamas family” and “Golden girls”.

  • Neonegro

    But most gays are indeed effeminate.

    So the effeminate ones have every right to be portrayed.

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