New York Fashion Week kicks off on Thursday, and one Big Apple label is launching a new product to appeal to a specific demographic: Chrysalis is branding itself as the first lingerie line designed for, and by, transgender women.
“A lot of women have been waiting a long time for something like this,” Chrysalis co-founder Cy Lauz told Lingerie Talk. “Speaking from personal experience, I found no products that specifically cater to transgender women. There are some things for cross-dressers and drag queens, but they’re all sexually exploitative. I wanted a product that actually celebrated who we are, something that made us feel beautiful but is also practical.”
To further the point, Lauz used trans women in the company’s marketing videos (above).
Chrysalis Lingerie will official launch in the spring, with bra-and-panty sets available in five colors. Lauz explains that the garments are especially designed to enable customers who haven’t fully transitioned to accentuate a feminine form:
The power-mesh panty is designed to create a seamless look by using a special panel that “tucks us in,” Cy said, while the bra comes with hidden pockets that hold full-cup inserts to create the appearance of a natural bustline.
Down the line, Lauz promises to incorporate more lingerie, shapewear and swimwear into Chrysalis’ offerings.