PHOTOS: Calvin Klein’s #MyCalvins Campaign Has All of Twitter Dropping Trou

28027e5611442b56bc4d66d060780d5cac740f1cae23553afa023f3851f383f7Narcissists and gawkers rejoice! In a stroke of what can only be described as marketing genius, Calvin Klein has launched a social media movement that encourages people to post semi-nude selfies in their CK skivvies… and we couldn’t be more excited!

The #mycalvins campaign kicked off earlier this week with the help of R&B crooner Trey Songz who tweeted not one but two pictures of himself wearing nothing but a pair of CK boxer briefs. The underwear giant is now encouraging others to follow suit by uploading their own underwear pics along with the hashtag #mycalvins.

The incentive?

Aside from the sheer pleasure of having a picture of yourself in your underpants, your selfie will also be added to the official #mycalvins online gallery for all the world to see.

Now what are you waiting for, boys? Get to snapping!

Scroll down to see some of our favorite photos from the #mycalvins campaign.

Photo credit: Trey Songz

Photo credit: Paulo Vitorandrade

Photo credit: Patrick Aubin

Photo credit: batmann117

Photo credit: marianodivaio

Photo credit: brwfitness

Photo credit: bbs-cham

Photo credit: pvasquez2785

Photo credit: _mars

Photo credit: Ore-b

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  • viveutvivas

    I am just wondering how Twitter got this past Apple. Grindr doesn’t let you show underwear, a policy they felt they had to adopt to please Apple. Is Apple now going to ban Twitter from the app store?

  • IamSane1

    This campaign only reinforces the fact that twitter basically has so much junk in the trunk. When you try to search for people who legitimately used the hashtag and uploaded their photo, you can’t find anything useful or relevant because all the music apps are playing Trey’s albums and using the hashtag OR all the spambots are just destroying the hashtag. Its a big fail in my opinion — publicity I guess. #tweetworldproblems

  • yaoming

    No Marky Mark?

  • Reid Condit

    Hasn’t Andrew Christian been encouraging “selfies” in his designs for a long time now, ‘tho maybe not with Twitter?

  • misterhollywood

    This is an interesting marketing approach for sure:)!

  • barkomatic


Comments are closed.