PHOTOS: Calvin Klein’s #MyCalvins Campaign Has All of Twitter Dropping Trou

28027e5611442b56bc4d66d060780d5cac740f1cae23553afa023f3851f383f7Narcissists and gawkers rejoice! In a stroke of what can only be described as marketing genius, Calvin Klein has launched a social media movement that encourages people to post semi-nude selfies in their CK skivvies… and we couldn’t be more excited!

The #mycalvins campaign kicked off earlier this week with the help of R&B crooner Trey Songz who tweeted not one but two pictures of himself wearing nothing but a pair of CK boxer briefs. The underwear giant is now encouraging others to follow suit by uploading their own underwear pics along with the hashtag #mycalvins.

The incentive?

Aside from the sheer pleasure of having a picture of yourself in your underpants, your selfie will also be added to the official #mycalvins online gallery for all the world to see.

Now what are you waiting for, boys? Get to snapping!

Scroll down to see some of our favorite photos from the #mycalvins campaign.

Photo credit: Trey Songz

Photo credit: Paulo Vitorandrade

Photo credit: Patrick Aubin

Photo credit: batmann117

Photo credit: marianodivaio

Photo credit: brwfitness

Photo credit: bbs-cham

Photo credit: pvasquez2785

Photo credit: _mars

Photo credit: Ore-b