Joey Kovar, the muscular cast member of The Real World: Hollywood and Celebrity Rehab, was found dead in his home in Chicago this morning. He was 29.

Kovar was discovered by a friend, who noticed blood coming out of his ears and nose and called 911. He was pronounced dead by emergency-medical staff on the scene.

Last year, Kovar  appeared in a full frontal spread in Playgirl, for which he was paid $20,000.

His battle with cocaine addiction was made public when he left the Real World midway through the season to seek treatment, and he later appeared on Celebrity Rehab to address his substance abuse.


Photos: Playgirl

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