Picture it

Rugby star Ben Cohen addresses THAT photo of him

Photo taken by @borisschipper for @StandUpFdn back in 2011

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History has shown us rugby player Ben Cohen isn’t totally averse to having his picture taken in various states of undress — and one of those pics has been setting social media on fire as it makes the rounds from channel to channel.

The only problem: It isn’t him.

Related: Gay bobsledder Simon Dunn addresses THAT photo of him

That’s according to Cohen himself, who broke plenty of fans’ hearts when he broke the news.

The image, allegedly taken while Cohen posed for Attitude, features him totally nekkid and concealing his crotch with his hands.

But, as the rugby hunk tells his Twitter followers, “It’s a fake picture buddy!!!”

You can take a look at the subtly-NSFW image here, if you want to see a rather artistically rendered fake celebrity nude.

Related: Great British Bakeoff star Tom Hetherington reacts to THAT photo leak

But why bother, since you can happily spend the rest of the day lording over his raft of equally arousing Instagram pics?

Take a look: 

Quick warm up before the photo shoot! #HowvainamI

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Need to get back in the gym this morning! So I can get back into this sort of shape!

A post shared by Ben Cohen (@bencohenstandup) on

A post shared by Ben Cohen (@bencohenstandup) on