Well so much for the Great Baseball Kiss Cam Experiment Of 2010. The St. Louis Cardinals, after refusing to guarantee they’d put the gays up on the jumbotron during “OUT At The Ballpark” on Saturday, refused to put the gays up on the jumbotron.

Sonny and Cher‘s “I Got You Babe” blared. There were old couples, young couples, oblivious couples. But, on this day at least, no same-sex couples.

So were the gays — some 200 of which attended the game — upset the Cardinals obviously usurped their efforts to recruit baseball fans into the homosexual lifestyle?

And, really, that seemed OK with the folks from Pride St. Louis, the local gay rights and advocacy organization that had about 200 members at the game, at least some of whom were hoping for a same-sex moment on the Kiss Cam.

It was meaningful enough that the Cardinals even approached the group about a bulk-ticket purchase a few months back, said Ethan Barnett, a Pride board member who organized the event, called “OUT at the Ballpark.” Just a handful of other Major League Baseball teams have held similar events, and it was a first in St. Louis.

“We’re really excited about it,” Barnett said. “It’s the first time the Cardinals have gone so far as to look us up as a community and approach us. Everyone’s been welcoming.”

So who did make the Kiss Cam?

And indeed, when the moment came, in the middle of the second inning, the Kiss Cam scene was all heterosexual couples, aside from one young man and his mother. Then Sonny and Cher quieted down and it was on with the game.

And it’s like: Of course the thing is sponsored by Best Buy.


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