The Spice Girls Reunite To Announce “Viva Forever” Musical

Apparently girl power is an inexhaustible resource: 1990s girl group the Spice Girls have returned—sort of—in the form of a new jukebox musical, Viva Forever, starting previews November 25 at the Piccadilly Theatre in London.

Written by AbFab’s Jennifer Saunders and produced by Mamma Mia’s Judy Craymer, Viva Forever follows the members of a pop group whose friendship is challenged when they compete in a TV talent show.

How meta!

All five Spice Girl—Emma Bunton, Melanie Chisholm, Melanie Brown, Geri Halliwell and, yes, Victoria Beckham—came together for the first time since their 2008 reunion tour to promote the musical. The girls gathered at the St. Pancras, the same Central London hotel where the filmed the video for Wannabe” back in 1996.

It was such an exciting event, Beckham almost cracked a smile. Almost.

Source: Agence France-Presse

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  • jason

    The Spice Girls’ cry of “girl power” was such a gimmick, it’s not funny. It was also fake. Their manager/record company bosses/agents were male. The Spice Girls appeared to be male-directed females masquerading as empowered women. Fake, fake, fake.

    All they really did was prance about with not much clothes on while talking loudly about female empowerment notions that, on closer examination, were fake. And I haven’t even started on their inability to actually sing. Hope your stage production flops, girls.

  • Kayo

    @jason: OMG, just stop coming to this website, you are such a negative person in every post.

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