As part of its “Reasons to Believe” campaign, Coca-Cola released a feel-good commercial featuring kids belting out a cover of “You Got the Love”, emphasizing Coke’s belief that “there’s more good in the world than bad.” As an alternative to “every display of hatred, ” an adorable gay couple’s wedding demonstrates one of “5000 celebrations of love.”
However, in Ireland’s ad, the adorable gay couple is replaced by an adorable heterosexual couple, namely Aussie newlyweds Jamie and Nikki, whose wedding video went viral earlier this year. According to Jamie and Nikki (who is giving me FACE for days), their wedding is featured in Ireland, France and Denmark, whereas the gay couple is featured in Sweden, Norway and the Netherlands.
Interestingly enough, both Denmark and France recognize same-sex marriage — as do Sweden, Netherlands and Norway — though Ireland only has civil partnerships. Perhaps Coke didn’t want to ruffle any more feathers since its controversial sponsorship of the Sochi Olympics.
Still, over the weekend the soft drink giant published photos of protesters demonstrating against Coca-Cola with signs that read “Olympic sponsors break your silence on LGBTQ+ Russia!”, “Defend LGBTQ+ people in Russia!” and “Demand protection for LGBTQ+ Russians!”:
Check out the gay-inclusive video:
And Ireland’s version: