This weekend, K-pop artist Holland premiered his debut track, “Neverland,” and the video is an absolute first for South Korea: It centers around a gay relationship; both the good (rolling around in bed) and the bad (screaming at your partner on the beach, your arms stretched to the sky, hair flying into your eyes as you rant and rail, etc.)
Because the video features a kiss between Holland and another man, it’s received a 19+ rating.
Despite not having a major label behind him, the video has already received considerable attention. Released Sunday at midnight in Korea, “Neverland” has been viewed over 1.1 million times on YouTube.
One viewer writes:
“I don’t know if many of you understand how important this debut is. This is not just about him, it’s about the entire culture. Korea is extremely closed-minded when it comes to things like that, so the company promoting him as a gay idol is a good thing. Not many agencies in Korea would put money on people like him. It shows how willing he is to make it less of a taboo discussion.”
As you’ll see below, fans have been showing support for the single and vid by using the #HollandDebutDay hashtag:
— eliza | Happy Yuto Day ? (@ptgsfx) January 21, 2018
Yes, this is important. Yes, the LGBTQ+ community is being represented in a beautiful way. Yes, this will inspire others to be brave enough to be themselves, whatever that may be. #HollandDebutDay
— José (@TheJose8A) January 21, 2018
— busy™ (@rsfeviii) January 21, 2018
I admire Holland for his bravery and courage. It takes a lot of guts to be an open gay in a country which is closed minded when it concerns the LGBT+ community. I hope the people of Korea open up their mind to this #HollandDebutDay pic.twitter.com/AXTrTGoybN
— . (@ultchanyeolpark) January 21, 2018
— Nescau ama mt seventeen (@liiragabriela) January 21, 2018
Watch the video below, and let us know what you think of it: