This week, Nike announced Colin Kaepernick, the former San Francisco 49ers’ quarterback who became political lightning rod when he began kneeling during the National Anthem to protest against police brutality, is one of the faces for its new “Just Do It” campaign.
As part of the campaign, Kaepernick shared a meme on Instagram featuring his portrait along with the tagline “Believe in something. Even if it means sacrificing everything” and Nike’s “Just Do It” logo.
Not surprisingly, Trump supporters, white supremacists, and other deplorables weren’t too happy about the ad. In response, many started burning their tennis shoes and ripping apart their workout clothes in protest.
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
Now, they’ve taken it up a notch by creating their own racist, misogynistic, and transphobic memes mocking Kaepernick and his message and gleefully sharing them on social media.
From comparing the athlete to Osama Bin Laden and the 9/11 terrorist attacks:
To invoking Jesus Christ and Donald Trump:
To launching misogynistic attacks on female politicians and political figures:
Honestly, we wouldn’t expect anything less from Trump’s basket of deplorables.