Vaseline shows hole in one of the wildest brand tweets we’ve ever seen
By Editors · 7 comments· Updated on January 26, 2024
Image Credit: Getty Images
Social media these days is pure anarchy, especially on Twitter where James Bond villain Elon Musk has tanked things so astoundingly that it feels like The Purge—a lawless land overrun by conspiracy-spouting Blue Checks and NSFW bots.
Otherwise, we can’t figure out why Vaseline—the 150+ year old brand of petroleum jelly-based products—thought they could post this and not get people riled up:
What was intended to be a simple social ad promoting their signature Healing Jelly became something wildly suggestive thanks to their choice of graphics: Two puckered-up donuts sitting side-by-side.
It’s meant to tout the glow you can give you skin by “slugging”—a skincare practice wherein you trap moisture with an occlusive moisturizer such as Vaseline—but we can’t get over these visuals.
We’re no doctors, but the wrinkles on the inside of that brown cake donut sure do make it look like… well, you get it. And it doesn’t help that the liquid-y, pearly-white glaze on the confection beside it calls to mind a certain bodily fluid.
Should we be censoring this?
Source Image: Vaseline
You may say, “get your mind out of the gutter!,” but we’re not the only ones to notice. On Facebook, the post has garnered over 200 comments and 1.8K shares (exponentially more than anything else they’ve posted of late), with folks reacting in equal parts horror and delight.
“So that’s how I fix my… my issue. THANKS! Lemme call up the fellas and plan out my weekend!!,” one commenter jokes. Plenty of others remarked that Vaseline “knows exactly what they’re doing” with the post.
Not since that one ‘Broad City’ episode has the word been so widely discussed by.
But… do they know? The jury’s still out on that one, though we can guarantee they’ve seen the shocked responses. Over on Instagram, comments are disabled on the post all-together, and it appears replies were turned off on Twitter earlier today after enough people chimed in.
Thankfully, a few replies still exist, in addition to a number of quote-tweets. Like on Facebook, the tweet has far more engagement than anything else the brand has posted in quite some time. So, accident or not, we’re pretty sure Vaseline doesn’t mind that they’ve cause all of the ruckus.
Here are just a few of our favorite reactions from Gay Twitter™ and beyond:
either someone has been slowly building up a fraudulent corporate presence as Vaseline in preparation for sending this tweet or this brand is posting hole on main https://t.co/pRKBnxjaWL
Meta’s new message app is viewed as the most likely to cut into Twitter.
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Vaseline knows exactly what they are doing. Any publicity is good publicity and since this is on social and not public television they can get away with it and should be able to get away with it. On the surface, this can be sold as innocent if the kids happen to ask. Beyond that, if you know what it is, you are adult enough to appreciate the humor. It’s kinda like being in the closet and running into a closeted work acquaintance at the bathhouse. Neither of you are justified in calling the other out.
It’s very cheap ingenious PR. Anxious to see how sales go in the near term. Better grab you some before the shelves are empty.
I have no clue what slugging is, not sure I want to know, however, Vaseline is good for alot of things but is not good for anal or jacking off. In my experience anyway. But to each their own.
I think a lot of our younger gays don’t understand the importance of Vaseline in gay sexual encounter history. Today, there are dozens of choices in lubrication in anal penetrative intercourse. Not so long ago, there were basically three choices – Vaseline, Crisco or spit. Crisco (yes, the vegetable shortening) was usually the preferred method in bathhouses and the butcher subset. It was primarily Vaseline (or KY) for everyone else. (On a personal note, I am far, far too young to have experienced any of this personally. 🙂 )
Also, coconut oil and pure aloe vera work as lubes. The former doesn’t work with most latex condoms, though, and the latter requires water/spit mixed in, but both have natural moisturizing, healing properties and won’t upset the rectum/intestines.
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strix1
“Crying laughing emoji” …period
Mario_PF
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Openminded
Vaseline knows exactly what they are doing. Any publicity is good publicity and since this is on social and not public television they can get away with it and should be able to get away with it. On the surface, this can be sold as innocent if the kids happen to ask. Beyond that, if you know what it is, you are adult enough to appreciate the humor. It’s kinda like being in the closet and running into a closeted work acquaintance at the bathhouse. Neither of you are justified in calling the other out.
It’s very cheap ingenious PR. Anxious to see how sales go in the near term. Better grab you some before the shelves are empty.
Claytonisahobo
I have no clue what slugging is, not sure I want to know, however, Vaseline is good for alot of things but is not good for anal or jacking off. In my experience anyway. But to each their own.
Baron Wiseman
I think a lot of our younger gays don’t understand the importance of Vaseline in gay sexual encounter history. Today, there are dozens of choices in lubrication in anal penetrative intercourse. Not so long ago, there were basically three choices – Vaseline, Crisco or spit. Crisco (yes, the vegetable shortening) was usually the preferred method in bathhouses and the butcher subset. It was primarily Vaseline (or KY) for everyone else. (On a personal note, I am far, far too young to have experienced any of this personally. 🙂 )
Kangol2
Also, coconut oil and pure aloe vera work as lubes. The former doesn’t work with most latex condoms, though, and the latter requires water/spit mixed in, but both have natural moisturizing, healing properties and won’t upset the rectum/intestines.
bachy
I’m pretty sure it’s been shown to be unhealthy to use Vaseline for the, er… subliminally-indicated act…