star power

All Hail Bryan Boy: The Internet’s Most Fabulous Fashionista Is Going Mainstream

Bryan Boy, the Philippines-based fashionholic and star of his own fantasy land, is what the Internet was made for. Shameless self-promotion. Photographs of yourself in various poses and outfits. And ultimately, fanboying your way into the heart of Marc Jacobs.


You might have seen Bryan Boy on the homepage of the New York Times, or the windows of Canadian department store Holt Renfrew. He’s the fashion blogger who now sits front row, next to Anna Wintour, at runway shows in Milan. But he’s been slaving over (mostly) women’s fashion for years; only recently has his star been on the rise.

Reading his blog in excess of one hour might turn you off to this Manila wunderkind, who went from posting to his site from home to traipsing around the world at the behest of fashion designers and magazines. But Bryan Boy represents everything we expect from, and respect in the self-made Fabul-atti: Sporting women’s high-heeled boots and the latest Louis Vuitton on his shoulder, he’s never pretended to appreciate more than the materialism God has afforded him.

Or the attention of Marc Jacobs, the LVMH designer who recently named a bag after Bryan Boy.

And at last, they have met.

His writing and interests are the thing of true escapism. But what does “escapism” mean to Bryan Boy? Slumming it in Detroit, as he is below — although you’ll have to let him explain what he’s doing in Motor City.


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