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Are You More Inclined to Drink a Wine That’s Described Like a Twink?

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We’ve asked this question before: When a consumer goods brand specifically markets to the gay community, are you more likely to buy the product? In the case of Absolut — which always likes to note how many years it’s been advertising with the gays (the answer is 40 years) — the “Swedish” liquor brand (now owned by a French company) has become the defacto gay vodka, even while competitors try to steer some gay dollars their way. But you know what we don’t have? A defacto gay wine! Maybe that’s all about to change.

At least UO! Wines, a Spanish vintner, would like that. They’ve come up with three wine labels catering to the sophisticated gay man. Or at least the gay man who doesn’t want to drink wine out of a box.

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And how does UO! expect gays to buy its goods? By tailoring the branding and descriptions of each wine to our tastes. There’s Antinoo, a red that’s “young and mature, fruity, elegant, smooth…Mediterranean”; there’s Ánima Blanca, a white that’s “fresh on the palate, potent…like a low whisper floating at you from behind your neck at just the right time”; and Oscura Lágrima, a red packaged with the line, “They say that the best sex is tumultuous like a storm cloud, and we’re inclined to agree.”

Combine that with a logo of a fit guy in some sort of bondage worship scene, and you won’t be able to resist this gay vino.