Lil Nas X has been plugging his new single, “Call Me By Your Name,” since July of last year, and now that it’s just days away from dropping, his marketing campaign has taken a novel approach.

Posting to Twitter, Nas X alerted fans:

“MONTERO (CMBYN) OUT THIS FRIDAY!!! I’m giving out $100,000 worth of Bitcoin !!! Quote this with your $cashtag and #CMBYN and I might give you some”

That’s right — Lil Nas X is paying fans in Bitcoin who are promoting his new single, which is out March 26.

According to the fans who received funds, the musician is doling out .0001 coin at a time, or roughly $55 as of today.

The unconventional move caused the hashtag #CMBYN to trend on Twitter, which, we assume, was the point.

https://twitter.com/LilNasX/status/1374415660780986375

That’s certainly one way to get people talking!

https://twitter.com/chilinelli/status/1374410396887490562

 

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