Commercial appeal

Calvin Klein’s sexy new video packed with queer celebs & allies, from Indya Moore to Troye Sivan

Building on its wildly successful “#MyCalvins” campaign, Calvin Klein has opted for a more serious message with its latest installment–“I speak my truth in my Calvins”–and has enlisted a who’s-who of celebrity faces.

The new video doesn’t sacrifice sex appeal–this is still an underwear commercial–but the brand is certainly tapping into a more substantive marketing approach.

Featured in the campaign are Pose star Indya Moore, queer popstar Troye Sivan, Shawn Mendes, Noah Centineo, Billie Eilish, A$AP Rocky, Bella Hadid, Kendall Jenner, Kevin Abstract and Yoo Ah-in.

Related: Austin Armacost’s new underwear line celebrates men of all sizes in debut ad campaign

Billie Eilish’s song “Bad Guy” provides the soundtrack behind the celebrities speaking about living their “truths.”

Indya Moore posted the video to Instagram, along with this caption:

“I just have to be real. I won’t wait to be free

Love is my statement

This campaign is not just about making history- It’s about having autonomy over our own experiences & breaking rules & ground to make more space in these jeans for ALL THIS ASS.

Alast, a pair jeans that make all of our asses look just as good as the future we want to see.

Thank you @mookievibes. For creating a apple bottom peach shaped dent in my life forever & giving me an opportunity to share #mytruth In #myCalvins, and helping to create an opportunity for every.booty/body to as well.”

Related: Antoni Porowski’s steamy Calvin Klein shoot was deleted from Instagram, but you can still it here

Troye Sivan opted for a more concise message on Twitter: “#MyTruth. #MyCalvins.”

Watch below:

In February, images from the campaign featuring Shawn Mendes, A$AP Rocky and Noah Centineo lit the internet ablaze.

Related: PHOTOS: Shawn Mendes strips down to his Calvins

Here are several stills that have made the rounds so far:

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@CalvinKlein #MyCalvins. Campaign coming this week.

A post shared by Shawn Mendes (@shawnmendes) on

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@CALVINKLEIN @_GLEN_LUCHFORD ?#MYCALVINS

A post shared by PRETTY FLACKO (@asaprocky) on

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@calvinklein by @_glen_luchford #mycalvins

A post shared by Noah (@ncentineo) on

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Thank you @calvinklein #MYTRUTH #MYCALVINS x

A post shared by Shawn Mendes (@shawnmendes) on

Dan Tracer is a queer writer, handstand enthusiast, and lover of all Kaytranada remixes. Find him on Instagram.