Fashion police

Homophobes are freaking out over Target’s new gender-neutral line of children’s clothing

It started with gender-neutral bathrooms. Now, discount retail giant Target is launching a gender-neutral line of children’s clothing. And just in time for back-to-school shopping!

On July 17, Target will unveil its new line of gender non-specific threads for kids produced by Toca Boca, an app-turned-lifestyle-company based in Stockholm.

“Our vision for the clothing line was to do what we’re good at at Toca Boca, which is play, and translate that into everyday experiences for kids,” Mathilda Engman, Toca Boca’s design director, says.

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The collection promises a large selection of clothing, sleepwear, bedding, backpacks, toys, and other accessories ranging from about $6 to $30 and tailored for everyone–boys, girls, and everything in between!

The products will come in a variety of gender-neutral colors and will feature quirky, gender non-specific cartoon-like characters “not recognizable as any creatures known on Earth.”

“It has a surprise element,” Engman adds. “It’s a bit weird, and a combination of something you wouldn’t expect with something that is everyday and ordinary.”

Naturally, homophobes on Twitter are already freaking out over it, reviving the tired, old #BoycottTarget hashtag:

But most people are totally stoked about the new line:

Check out some of the Toca Boca products that will be available on Monday, and here’s hoping they extend to the adult market soon because some of these clothes are actually kinda cool…

The cat backpack or the cat lunchbox? ? Coming exclusively to @Target on July 17 ?? #tocaboca #tocalife

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