It started with gender-neutral bathrooms. Now, discount retail giant Target is launching a gender-neutral line of children’s clothing. And just in time for back-to-school shopping!
On July 17, Target will unveil its new line of gender non-specific threads for kids produced by Toca Boca, an app-turned-lifestyle-company based in Stockholm.
“Our vision for the clothing line was to do what we’re good at at Toca Boca, which is play, and translate that into everyday experiences for kids,” Mathilda Engman, Toca Boca’s design director, says.
The collection promises a large selection of clothing, sleepwear, bedding, backpacks, toys, and other accessories ranging from about $6 to $30 and tailored for everyone–boys, girls, and everything in between!
The products will come in a variety of gender-neutral colors and will feature quirky, gender non-specific cartoon-like characters “not recognizable as any creatures known on Earth.”
“It has a surprise element,” Engman adds. “It’s a bit weird, and a combination of something you wouldn’t expect with something that is everyday and ordinary.”
Naturally, homophobes on Twitter are already freaking out over it, reviving the tired, old #BoycottTarget hashtag:
So Target is releasing a new gender neautral kids line of clothes. I guess it's not politically correct to be a boy or a girl now. WTF
— PaleMorningDun (@huntallyear90) July 10, 2017
We have boycotted you a long time ago. If you are confused by gender, we are not. #BoycottTarget
— CNN LIES 24/7 (@DGmarinara) July 12, 2017
I support Woods here Why would you make your kid a target? Why drag a kid through what gender they are before they even know what they like.
— Will (@william_husband) July 13, 2017
— Lisa Kell (@ljok1999) July 11, 2017
Still proud to say i havent shopped in a Target store since their pro perv stance. #BoycottTarget ?
— Deplorable Jeanna ? (@JeannaEckert) July 13, 2017
But most people are totally stoked about the new line:
Target's gender-neutral kids clothing is located right between the boys clothing and girls clothing, literally and figuratively.
— The Untastic Mr Fitz (@UnFitz) July 12, 2017
Watching all the cis cry over Target's gender neutral clothing is hilarious. I'm just jealous they're not in my size, they're cute af!
— TheoJane Graham ???? (@CaptWordbeard) July 11, 2017
— ThinkOrBlue (@ThinkOrBlue) July 11, 2017
— Joey Grillo (@grillednachos) July 11, 2017
Check out some of the Toca Boca products that will be available on Monday, and here’s hoping they extend to the adult market soon because some of these clothes are actually kinda cool…