After Queerty‘s report on the stupid business decision to get into bed with JONAH — by offering JONAH a coupon code it could use to get a cut of sales from any customers it sent to the kosher food delivery site — Kosher.com is cutting off the ex-gay Jewish group.
Sure, more than one Kosher.com employee defended the company’s decision to do business with JONAH, saying that “as a private organization Kosher.com reserves all rights to affiliate with any and all third parties without incorporating said parties views.” But now New York-based Kosher.com has realized that merely by doing business with an organization that tells Jewish gays they must become straight or live a life of sin, they are indeed affirming JONAH’s mission.
The company’s sales director Michael Wosk writes in a statement:
Firstly we wish to apologize if any action taken by any member of our company offended anyone. Our affiliate program has pretty much been an automated system whereby any site can go and join the program and put our banners in their email blasts going to their members. In the past it was not something that we had monitored but considering the current reaction regarding jonahweb.org’s decision to send their members our affiliate offerings, we have decided to discontinue that affiliation and our management will review our affiliate programs guidelines going forward. Our agenda is simply to be a good company selling a good product and to be considerate of people’s feelings and sensitivities.
And that, friends, is the proper way to handle a scandal where your company is accused of helping perpetuate hatred and demonetization. Now how about we start passing around the tray of latkes?