ON FIRE

The World’s Hottest Ginger Dudes Strip Down To Shatter Sterotypes In New Photo Book

tumblr_ml18l3T4Q51re06uco4_r1_500One hundred of the world’s hottest ginger men from Brazil to Russia have been gathered and shot by photographer Thomas Knight for a new, large print coffee table book celebrating the inherent sexiness of men with red hair.

The book, titled Red Hot 100, is a follow-up project to Knight’s wildly successful “Red Hot” photo exhibition in London. As we previously reported in December 2013, the “Red Hot” exhibition aimed to fight the nasty trend of gingerism and flip the ginger stereotype on its head by showcasing redheads in a sexy, masculine and confident way.

Red Hot 100 will continue to fight gingerism by featuring quotes from models, many of whom “have suffered prejudice or discrimination as a direct result of their red hair.” Knight writes: “This is a book that is not only pleasing on the eye, but also holds a mirror up to current perceptions of male beauty and asks the question, why are there so few ginger heroes or heartthrobs in western culture?”

With 17 days to go before Knight’s Kickstarter campaign to fund Red Hot 100 ends, almost 90 percent of the final goal has been funded. Check out an official trailer for the project below.