Apple CEO and the most powerful gay man in the world Tim Cook is urging Congress to pass the Employment Nondiscrimination Act (ENDA) in an op-ed in the Wall Street Journal.

In a piece titled “Workplace Equality Is Good For Business,” Cook writes eloquently not about his own life, but about the values that Apple’s workplace culture tries to provide for LGBT employees, and argues that it is good for the creativity that will keep Apple at the top of the heap.

“As we see it, embracing people’s individuality is a matter of basic human dignity and civil rights. It also turns out to be great for the creativity that drives our business. We’ve found that when people feel valued for who they are, they have the comfort and confidence to do the best work of their lives.”

The bill, which will go to a vote today, will of course provide legal protections for discrimination for those in the LGBT community, but Cook argues that it is not just the LGBT people discriminated against that are harmed by the lack of protection.

“Those who have suffered discrimination have paid the greatest price for this lack of legal protection. But ultimately we all pay a price. If our coworkers cannot be themselves in the workplace, they certainly cannot be their best selves. When that happens, we undermine people’s potential and deny ourselves and our society the full benefits of those individuals’ talents.”

The power and influence of Cook, Apple, and the Wall Street Journal is substantial, so here’s to hoping they can help tick things forward and get ENDA passed.

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