Barilla Chairman Comes Out As A Raging Homophobe, Urges Gays To Eat Another Pasta

barilla-pastaIt’s been a while since the gays have been ostracized by a major food brand now that Dan Cathy has been relegated to a farm upstate where he’s free to roam the fields of waffle fries, far away from a camera or recording device. Enter Guido Barilla, chairman of the world’s biggest pasta brand, Barilla.

“I would never do an advert with a homosexual family,” Barilla told Italy’s La Zanzara radio show Wednesday night. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company.”

“Everyone has the right to do what they want without disturbing those around them,” Barilla added, before pouring a zesty marinara sauce of hate over gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose.”

Barilla accounts for almost half of Italy’s pasta market and a quarter of that in the US, but its chairman’s anti-gay comments have prompted calls for a boycott.

“This is another example of Italian homophobia,” Alessandro Zan, politician and gay rights activist told The Independent. “I’m joining the boycott of Barilla and I hope other parliamentarians do the same.”

Realizing the PR nightmare on their hands, the company promptly released a statement, attributed to its chairman, emphasizing its “respect” for gays: “I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family.”

Yeah, somehow openly insulting and devaluing a wide and diverse group of people, then essentially telling them to go cry about it to someone who gives a damn strikes us as deliberately polemical with little to no room for misunderstanding. So to Guido Barilla, we say:


 UPDATE: Guido Barilla also released this “apology” via Facebook:

With reference to my statement made ??yesterday on La Zanzara, I apologize if my words have generated controversy or misunderstanding, and if they have offended the sensibilities of some people. For clarity I would like to state that I have the deepest respect for all persons, without distinction of any kind. I have the utmost respect for homosexuals and freedom of expression to anyone. I also said and I repeat that I respect marriages between persons of the same sex. Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and affection for everyone.

Of course, another translation says that family is “a symbol of welcome and of suffering for all” — so, you know: six on one, half dozen the other.

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  • jwrappaport

    On behalf of the American-Italian Anti-Defamation League, “This-a really burns-a my cannoli!”

  • Charlie in Charge

    Damn, well guess I won’t be buying anything from them anymore.

    Just want to add that I wholeheartedly endorse your use of the Patrillo Sicilian curse on the company and i shall repeat it whenever I see their pasta boxes on store shelves.

  • bobbyjoe

    They weren’t even trying to be subtle, so I don’t think there’s room for any damage control here at all. Barilla should be a dead brand to anyone who believes in equality. I believe some cooking shows like Bravo’s “Top Chef” have done events/product placement with Barilla in the past. We should demand that Bravo and Food Network stop accepting ads and product placement from these bigots (contact information is on their websites).

    Also, I’ve seen others suggest that we contact the more progressive grocery chains and ask them to stop carrying Barilla. Some of them may like the idea, not just because of the politics, but because it gives them an excuse to better push their own store brands, too, while looking socially conscious.

  • Cam

    I LOVE it when the bigots say something like “I’m sorry you misunderstood us” and then when trying to clear up what they meant basically restate the same bigotry.

    These people are idiots. And I actually used to buy their Pasta, no more.

  • the other Greg

    “Contact us”:


    (800) 922-7455

    The box (unfortunately I have one!) says Barilla America, Inc. is based in Bannockburn, Illinois 60015 but doesn’t say more than that.

  • erasure25

    Oh great… I have buy another brand now….

  • dewin

    Just throwing out my Barilla Farfalle; I will not be purchasing them in the future-

  • mdventura

    @bobbyjoe: AGREED! If the FoodNetwork and coking rags do not drop all Barilla as fast as they did Paula Dean, they are the bigots. Let Mr. A-hole Barilla starve.

  • mcflyer54

    “or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family.”

    Another backhanded “if” apology. You only apologize when you KNOW that you’ve offended people not “if” you’ve offended people. And based on this idiots logic then lesbian couples should eat twice as much of his pasta since he’s trying to underline the woman’s role in the family. Won’t these business people ever learn to keep their mouths shut and just sell their products?

    Full story here: http://www.queerty.com/barilla-chairman-comes-out-as-a-raging-homophobe-urges-gays-to-eat-another-pasta-20130926/#ixzz2g1sbvkqA

  • nature boy

    The chairman’s “apology” brings to mind the old childhood aphorism “what you say first is what you really mean!”

    There are plenty of other pasta products to purchase. I will stop buying Barilla until they make a commercial featuring a gay family. That will be the true apology.

  • mcflyer54

    @the other Greg:

    Their address is : Barilla America Inc., 1200 Lakeside Drive. Bannockburn, IL 60015-1243

  • liandro

    Whenever an apology states, like this one, IF I have offended (” I apologize if my words have generated controversy or misunderstanding, and if they have offended the…”) then you know there’s no remorse there at all. A heartfelt apology would read: “I’m sorry I offended….” –no “if.” Besides, their pasta isn’t any better than any store brand, let alone premium brands. Screw ’em.

    On a related topic, when the Chick-Fil-A pres Dan T. Cathy made his famous “outreach” to the LGBT community, some folks were distressed because they knew they had to join the boycott and give up Chick-Fil-A delicious foods. Well, I’d never had any of their foods, but one day I came across a store in a mall, and even though I almost never eat fast food, I had to try it, see what the fuss was about. You know what? It was just another crappy greasy low-quality junk food.

    And so there’s Barilla. As in the case with Chick-Fil-A, there’s no real sacrifice to give up their products, since there’s nothing special about them. But there is something special about Mr. Barilla, isn’t there?

  • liandro

    mcflyer54, glad we made the same point. Happens all the time with bigots, doesn’t it?

  • ZeeZee

    This is what I found on their website:
    Guido Barilla’s clarification on gays
    26 September, 2013
    With reference to remarks made yesterday to an Italian radio program, I apologize if my words have generated controversy or misunderstanding, or if they hurt someone’s sensitivity.
    For clarity, I would like to point out that:
    – I have the utmost respect for anyone, without distinction of any kind.
    – I have the utmost respect for gay people and for everyone’s right to express themselves.
    – I’ve also said — and I would like to reiterate — that I respect gay marriages.
    – In its advertising, Barilla represents the family – because it’s what welcomes everyone.
    Guido Barilla

    So, Mr. Barilla, you should know that:
    -Actions count, not words. Now it’s on you to prove that you have “the utmost respect” to gay people. Let’s see if you are willing to actively support gay causes in Italy and around the world. Mr.Ziti, are you game?
    -You said: “Barilla represents the family??” And two gay dads with kid/s are not a family??? If your answer is ‘no’, then why lie and say that you“respect gay marriages”? Mr. Campanelle, you need to make up your mind. It’s not nice to lie.
    -As for the other part of the apology released to the media, Mr. Cannoli, you said: “In the interview I only wanted to underline the central role of the woman in the family.” That means that fo sho you are going to advertise a lesbian couple next time you want to make your penne known. Am I right, Mr. Farfalle?

    Personally, I don’t eat store-bought pasta. I have been making my own for years now. But I was so happy to hear friends and family saying that they were done with Barilla like so many others.

  • Kieran

    How do you say IDIOT in Italian?

  • Tonyi1234

    It’s funny that this was reported today. Just yesterday, I downloaded HRC’s 2013 Buyers Guide because of something I heard about another major corporation. I was pleased to learn that they have a respectable rating as regards LGBT matters.

    Mr Barilla’s apology is lame, to say the least. As an Italian American, my family and I have been buying Barilla Pasta for more years than I care to acknowledge. My purchase made on Tuesday will be my last.

  • AtlasRich

    Well I am going to save all the box tops of the competitors’s brands and mail them to Barilla telling them that I purchased the other brand because of the Chairman’s remarks.
    Who else is in?

  • Mike

    Here’s the email I just sent to Barilla America at their website:

    “Due to the insulting and bigoted remarks by the idiot who runs your sad company concerning gay people and against marriage and adoption equality for everyone, my family and I have instituted a complete and total boycott of anything even remotely touched by your company, but especially pasta and sauces.

    No amount of apology spin or backtracking will cause us to again buy your products. This boycott is unbreakable and eternal, at least in my household and in the homes of hundreds of our friends and extended family.

    Please tell Mr. Barilla to go fuck himself.”

  • dannyboi2

    @nature boy: That’s the comment I left on there website

  • dannyboi2

    Wow, what a PR mess, I do feel sorry for the employees of this idiot. One bad apple can ruin your day. Unfortunately a boycott is the only way to get a little respect from these ppl that set a bad example. Family values, Really? please…

  • TampaBayTed

    I never liked Barilla’s pasta; always buy Mueller’s (although it doesn’t sound very Italian) and have never been disappointed by Mueller’s. I hope the Mueller Company is gay-friendly because I don’t want to boycott their products. If they are, then I guess I’ll have to buy a pasta machine and make my own.

  • unreligious

    I have often bought their brand and while I won’t throw out what I have as the sale was already made, I will no longer purchase it. I prefer Agnesi and DeCecco anyway. In a pinch domestically made Butoni or Ronzoni will do. Occasionally make my own but I really don’t like pasta with eggs and their is no way to make it at home without.

  • Yelper

    Well that does it! Nothing with the name Barilla every comes into my household again. Like who does this stupid ass judgmental Guido think he is anyway?

  • nature boy

    Wikipedia on Barilla Group: “It controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasabröd (Sweden), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks.


    “Through its acquisition of the Swedish company Wasa, it is the world’s leading producer of flatbread (a Scandinavian staple), selling 60,000 tons annually.”

  • spac2010

    His comments were genetically engineered like their pasta!

    Bye, Barilla…

  • Daniel-Reader

    Considering Italy’s leading role carrying out the Holocaust you’d hope Italian businesspeople who oversee food manufacturing would be a bit more aware of the image Italian discrimination sends.

  • OutnProud

    He’s coming a little chauvinistically isn’t he? Tradition of a same-sex couple, the guy works and has authority, the woman cooks/cleans and expected to be respectful. Sounds a little Pleasantville-ish, until people got colorful by expressing themselves. Leave it to big corporations to operate with black, white, and gray standards (this our viewpoint, just agree with it) and expect people to go along with it

  • dbl

    I stopped drinking Coors beer in the 70’s when they actively campaigned against gays, stopped eating Wendy’s after Dave pulled his advertising of the Ellen show when she cam out on air, so now I will add Barilla to my list of NEVER AGAIN, EVEN IF THEY BEG list of products that will never be allowed in my home.

  • gjg64

    Well, I just called and told the VERY nice lady on the phone that I must eat at least a box a week of Barilla and I won’t from now on, unless Guido is fired. She took my name and details and said I’d hear back. She said it hadn’t been a good day and was genuinely ashamed of him, I could tell. And his apology was so fake and written by someone else, it had too many big words to have come out of his mouth.

  • halfahomo

    People tend to open mouth and insert foot a lot nowadays….must be the pasta, oops, I mean food we’ re eating. There I go, have to publicly apologize “if” I offended any of you pasta companies….sorry, Mueller’s.


    Enough is enough, everyday another new story of dislike, hate and certainly misconception on the part of those persons who express their negativities against Homosexual persons. Why can’t Barilla Pasta, Fish Filet and all the rest of those who are either so naive and not aware or in total denial just understand one simple thing? As anti Gay Barilla allegedly states that he doesn’t support Gay adoption because the child had “no choice” in the matter, why can’t those who don’t get it just remember this, Homosexual person’s had “NO choice” in the matter to be Gay or straight any more so than Heterosexual persons, Mother Nature made that decision while we were still in the Womb being manufactured. People are born either Homosexual or Heterosexual, PERIOD!!! How person’s actually live out their lives in the presence of family or spouses/partner’s or publicly may qualify an individual for an Academy Award for Best Performance!! There are more closeted people out in this world than one would be able to count up to without a calculator and not even a calculator can count up to a number that high. Some people are so naive or in denial that they themselves can’t realize that what they are experiencing is their own repressed or unrealized Homosexuality. No one in their right mind wants to set themselves up for problems of any sort, lifestyle issues included. No matter what anyone else says or feels about it, it’s still your heart that is beating, your brain that is functionally thinking and your emotions that only YOU can feel. We are who we are born as. In the womb we had no say in our eye color, height, hair color or whether it would be straight or curly hair or if we will eventually loose our hair or our teeth for that matter, whether we might have Cancer genes, Parkinson’s Disease or an unknown heart condition or whether we would be physically attracted to my same sex or the opposite sex and the list goes on. Is there anyone who does not understand what I just said here??? Would I or anyone for that matter intentionally pick a sexual persuasion as my/our persuasion “choice” knowing that it will be either rejected, hated or misunderstood by many during our lifetime, absolutely NOT!! Would a Jewish person have walked up to Hitler to say his/her family is of the Jewish faith, absolutely not unless they knowingly wanted to create negative turmoil or have their life jeopardized or worse immediately terminated.

    I love myself as a normal, respectable, hard working, everyday human being not specifically for what gets me sexually aroused as that’s just a part of my normal self, so no need to emphasize or categorize my sexuality separately. I was NOT consulted to choose as to whether or not I wanted to be attracted to the same sex or the opposite sex, that choice was made for me before I was born, not consciously by anyone, it’s just another fact of life. My Mother produced (manufactured) me inside of her body. She unknowingly gave me whatever I summed up to be within my whole body, again I wasn’t consulted. My Mother indirectly made (manufactured) me to be homosexual. You can be assured that she was not jumping for joy when she found out (what she had manufactured). Mother’s can’t just make a new child because they think there is something wrong with the one they already made. They can’t have us repaired or send us back. Although our Father’s had their part in the manufacturing process as well, they too could not change anything in the blueprints that were sent to the “manufacturer”. Once “submitted” and “accepted” that’s it and the 9 months of construction begins. Some people are born Homosexual/Gay and some are born Heterosexual/straight and some seemingly a portion of both but again we had no choice in the matter, it’s a predisposition. If anyone needs further explanation beyond this, they should go read some science books. Not even I know anything more than this without reading up on it and I was born Gay. As is presumably the case for most of us, my body and brain came to realize that I was attracted to the same sex waaaaay before I had any notion of their being something called sexuality, regardless of preference or any of the body parts or sensations associated with it. I most likely had not even known what fingers and toes were yet either, only that they could get caught up in the railings of my crib, if that.

  • Mark


  • jmmartin

    I think Mr. Barilla secretly wishes he could play around with some very big pepperoni sausages, but even if he doesn’t, I will never buy this, my favorite brand, again. Period. There’s always Skinners and about a dozen other good brands, including imports. But hey, Americans make perfectly good pasta. Barilla can stick it where the sun don’t shine.

  • unreligious

    @Daniel-Reader: I would like to know what you are basing your statement on? Italy had just about the smallest number of Jewish people who were sent to death camps of any European nation. Almost all of them after Italy changed sides and the Germans came in and took over.
    Italy 8,000
    France 83,000
    Poland and USSR 4.565,000
    Czechoslovakia 277,000
    Greece 65,000
    Germany 130,000
    Romania 220,000

  • Steve Rider

    At first I was worried I could not give up Barilla pasta because I can’t eat wheat anyway, but now I see they also make a gluten free pasta, so I will never eat that for the rest of my life.

    Queers bash back http://nobarilla.com/


    Correction, not Fish Filet but that Chicken Filet chain that’s been in the news so much lately. It’s hard to know their name when you’ve never patronized them. I can’t say the same about the pasta I have eaten though. I wonder what kind of public apology Barilla will have concocted to gain his sales back? If anything, he would have been better off to repress his misconceptions and denials about humanity and sexual preferences and just keep them to himself.

    As for my own Jewish comments above, all I was doing earlier as a Jewish Gay person was making a comparable statement which incidentally affected the Homosexual population back then as well as the Jewish population. Imagine being both back then!! I’m without family today and being Jewish and losing my Aunts, Uncles, Cousins and the like, whom I never knew of, didn’t help the situation. Being Gay can be challenging enough but being alone certainly doesn’t make it any better.

    Now I’m getting hungry, does anyone know where I can get some good Chicken or Pasta?

  • EManhattan

    Some Barilla brands which don’t have “Barilla” in the name:

    Alixir — alcoholic beverages,
    Crisp’N Light — biscuits, cookies,
    Cucina Mediterranea — Frozen main dishes,
    Fantasie Del Sole — many food products,
    First Fast — coffee, other food products
    Italy’s #1 Pasta — pasta,
    Macine — baking powder, salt,
    Mulino Bianco — baked goods,
    Natura Al Dente — many food products,
    NutriPlus — pasta,
    Orizzonti — coffee, other food products
    Pan Di Stelle — biscuits, cookies,
    Pavesi — Coffee,
    Pavesini — baked goods,
    Plus — sauces,
    Restaurant Creations — pasta sauces,
    Ringo — baking powder, biscuits, cookies,
    Ritornelli — biscuits, cookies,
    Share The Table — baking pans,
    The Choice of Italy — pasta,
    Voiello — coffee, other food products
    Volare — semolina-based snack foods

  • David Gervais

    Catelli Pasta is made in Canada and the US.
    see: http://www.catelli.ca/pasta/
    I am not affiliated with the company, it’s the brand I buy.

  • leftee74

    Unbelievable, how its OK for the homosexual community to have a right to the ” Freedom of expression”, but no one else can have the right. I support every human beings choice to be whomever you wish and do whatever you want. Although, it sickens me to see this aggravated assault on anyone who states their opinion publicly. But I guess its OK for everyone to borade this man in private. He wasn’t judging anyone, only making a statement to answer a question he was asked. He absolutely has the right to answer any way he feels.

  • hephaestion

    From America’s Test Kitchen (taste tests): Barilla Spaghetti
    — “There is something a little flat about the flavor of this,” said one taster about this American bestseller, which we speculated must have been dried at a temperature high enough to make it taste less wheaty than some. Others agreed, some also noting the noodles’ “gummy” consistency. Overall, though, tasters found the strands “OK” but “unremarkable.”

  • Polaro

    Thankfully, there are plenty of alternative. Goodbye Barilla.

  • bmwblonde

    Look. Get over it. About 90% of the people in the world are terrified, brainwashed, sleepwalking idiots. This is NOT a “criticism” — it’s just that THAT 90% are not very far along in their “evolution” as souls, and they ARE doing the best they can — which from any higher vantage point, is none too good. But this poor fool guy is likely a CATHOLIC, in a country where being a macho, brainwashed CATHOLICS is “normal.” So what on earth would we expect? He is a typical representative of that Idiot 90% of humanity, who just happens to be a corporate CEO. Duh. Having money lets him buy “space” for his idiocy. So buy his stupid pasta, don’t buy it. He’ll come back as a quadriplegic lesbian street person in the slum of Mombai, or whatever. We don’t have to “help” Karma. Oie Vey. (Pasta is pure carbs anyway — so BASTA!, Pasta.

  • Wayne

    Barilla Gay “Boy” cot –
    The loose tongued CEO with his tasteless remarks will soon match the starch laden carbo conglomerate’s devastating financial hardship. But it still won’t compare to the boiling coming due in Dante’s special circle of Hell for the bullies and the bigots. You get to choose what you say, you get to choose to be kind, you get to choose your pasta, but you don’t get to choose who you are. Flour, egg, water and salt, now there is an empire in it’s twilight, led by an outspoken fool.

  • ZeeZee

    @ leftee74 So let us play the ‘Game of Rights’. Of course he has the right to say whatever he wants after all ‘freedom of expression’ is a shared value around the West. But at the same time we also enjoy the same freedom and IT’S OUR RIGHT not to agree with him and not buy his products based on the way he treats us. It’s our right not to like what he got to say and show our disagreement and anger in our own way.

  • leftee74

    I agree that you have the same right, but I believe he acted on his own personal beliefs in his answering of the question, as you do in your personal beliefs and preferences; and I don’t believe bashing him and calling him names in ridicule for his beliefs is right. That is all I’m trying to say. Judgement comes in many forms, and it should be supported in any situation. I appreciate your comment, but it’s not the way he treats you, its only his opinion and beliefs. He has no agenda to mistreat you in his choosing not to convey same sex marriage or families in his commercials. That is the only point I was trying to make.

  • ptseti

    @EManhattan: thanks for the list.

  • ptseti

    No problem Barilla ..no problem . Your wish is my command …..

  • ptseti

    @leftee74: I agree with you..he has every right..and we have every right to support his wishes ….we won’t buy his pasta .’period!

  • ShowMeGuy

    @Kieran: I think IDIOT in Italian is “barilla”.

  • leftee74

    Revision: Judgement should not be supported in any situation.

  • leftee74

    @ptseti…..right on….#rightsforeveryone

  • ZeeZee

    leftee 74: he judged himself- by apologizing (via different channels, mind you) he showed us that he did judge what he said. I, on the other hand, don’t buy his apology and that’s my right. I want more. I want him to support my cause to convince me that he is really sorry. That’s how my brain works. That’s my right. His right is to refuse. We don’t have to be friends.
    Again, people can say whatever they want, and I have the right to “judge” what they say and see if it’s suitable for my life. Well, life is all about judgment, some call it ‘decision making’ and some call it ‘evaluating’ ya know. It’s all semantics after all. I don’t judge the person for his beliefs if they don’t have anything to do with me. I even find joy in diversity. But if someone uses their belief to degrade me and their bias is directed to me, I will react- that’s human nature. If someone decided to call me a ‘f***ing lowlife’ – that’s his right, but I will judge his words, evaluate them and probably react in one way or another.
    Also, a businessman of his caliber should show some social responsibility and not express himself in such way- some people may use it as justification for violent acts against the LGBTQ… community.

  • zapple68

    No more of this food for me.

  • nature boy


    HAHAHAHAHAHAHA. #rightsforignorantstupidbigots

    “Stop discriminating against us ignorant stupid bigots! It’s not right!”

    LOL. Grow up, educate yourself, and stop saying stupid shit. Until then when you look in the mirror know that you are looking at the face of an ignorant bigot clinging to ignorance and bigotry despite smarter people around you doing the hard work of overcoming what they were wrongly taught.

    Of course there are still people today who feel perfectly comfortable saying they don’t think it’s right for one race to mix with another. So homophobes will go on for decades longer as well.

    But if you want to go on the radio and say stupid shit, there’s absolutely nothing wrong with our saying “you’re an idiot and we’re not going to buy your products.”

  • Red_Dragon_888

    just in time for the low carb diet…

  • bobbyjoe


    I guess you missed the part where Guido Barilla aggressively said: “If the gays don’t like it they can go an eat another brand.” He wasn’t just making some meek and mild statement of opinion, he was being confrontational about it.

    So gays and their allies are taking him up on what he said. No more Barilla or any related products. Ever. It’s what he wanted, and now he’s going to get it. Good and hard.

  • nature boy



    “just because you don’t want to keep slaves, how dare you discriminate against me just because I personally think it’s OK to keep slaves??? That’s my right to believe that slavery is OK! #rightsforeveryone!”

    I bet that’s what your great-grandpappy said, right?

    It was hard work to overcome my own homophobia. The first step was actually admitting to myself that I was gay. Even now as an openly gay man for 25 years I still fight against traces of the homophobia in myself I was taught since the cradle. It’s not easy. But it’s worth it and your gay children, nieces, and nephews will love you for it.

    Of course if you’re really gay yourself you might want to start there.

  • Elloreigh

    @leftee74: It was a public statement, and individuals have every right to exercise their own freedom of speech to criticize that statement however they see fit, and likewise to use their speech to call for a boycott, etc.

    Moral of the story: Freedom carries with it a responsibility for how one exercises that freedom. Speak irresponsibly, and you will reap what you sew.

  • jonjak13

    I just crossed Barilla pasta off my grocery list. And Mr. Guido Barilla can
    kiss my gay ass.

  • darkanser

    @Cam: Yeah, I agree. What idiots!! At first I couldn’t get a handle on his broken English. Sounds to me that he was grandstanding on this radio show — painting himself as so pious or virtuous at the expense of a whole demographic. It makes you wonder what would prompt such a remark? What question was asked? I suppose I could google the context or the full story.
    It would be funny if Barilla found its sales dropping without any major fanfare or protest from our community — only a quiet and widespread boycott.

  • Faggot

    Con riferimento alle mie dichiarazioni rese ieri alla Zanzara, mi scuso se le mie parole hanno generato fraintendimenti o polemiche, e se hanno urtato la sensibilità di alcune persone.

    Per chiarezza desidero precisare che ho il più profondo rispetto per qualunque persona, senza distinzione alcuna.

    Nutro il massimo rispetto per gli omosessuali e per la libertà di espressione di chiunque.

    Ho anche detto e ribadisco che rispetto i matrimoni tra persone dello stesso sesso.

    Barilla nelle sue pubblicità ha sempre scelto di rappresentare la famiglia perché questa è il simbolo dell’accoglienza e degli affetti per tutti.

    Guido Barilla

    accoglienza = welcoming, embracement, acceptance
    affetti = love, fondness, caring

    QUEERTY, where did you get the alternate translation for Barilla’s statement? Could you document your source?

    This response is lovely and reads like a rainbow poem of support. It is a shame that it was written, though, only after such noxious comments were made.

    With an Italian/Argentine Pope giving signs of hope to the gay community, one would guess that Signor Barilla will follow suit and have a gay-friendly ad campaign soon (although probably launched in North America and not in Italy).

  • leftee74

    As I figured, no one even understood my point. I just said that we shouldn’t judge him and call him names. If you want a boycott, that’s perfectly ok.

    @nature boy- I appreciate you calling me names, as I haven’t said one derogatory comment about one person or group of people in this conversation.

    And #rightsforeveryone was me agreeing with @ptseti and hiscomment thread.

    Sorry, if I offended anyone.

  • TampaBayTed

    Thanks for posting the extended list of Barilla products.

  • mauikamaaina

    Never bought the brand in the first place. Thank God! Besides…Lots of other great brands to choose from, so boycotting it is effortless.

  • arj

    barilla, chickfilla….same breed of pup.

  • EJC

    Simple don’t buy it, and make sure anyone you know and care about doesn’t bay.
    That is the simplest way to get the point across . . .just don’t buy it !!!!!!!!!!!!

  • LadyL

    @leftee74: He damn well is “judging” with his anti-gay statements and unless it’s your intent to throw support to open bigotry your argument makes no sense.
    No one is denying Mr. Barilla the right to his opinions or denying him the right to air them publicly. He absolutely has the right to think or say whatever he wants. But if he insults me I have the right to call him out on it. Loudly. Freedom of speech cuts both ways and if he can’t deal with the criticism his idiotic prejudice has earned him he should consider keeping his “opinions” to himself. (“Better to remain silent and be thought a fool than to speak and remove all doubt.”)

  • mz.sam

    Bye, Bye Barilla, Bitch!

  • Dxley

    You guys should visit Barilla’s page on Facebook. It’s on fucking fire, it’s almost better than sex.

  • leftee74

    @LadyL- Clever. As I stated earlier, no one got my point. As another stated earlier in this thread, he had a hard time getting over his own homophobia due to what he was taught in the cradle. This man also has been taught his beliefs in the same manner. Not to mention, I can’t recall him insulting anyone in any way.

  • nature boy

    ohhhhh @leftee74…..

    ….if no one ever gets your point, and always misunderstand what you meant, then you need to use more intelligence when you are making your point ! Because you keep saying you didn’t mean what you said…. which is confusing to the rest of us.

    …..let me walk you through the Barilla chairman’s insult here: if the Barilla owner came to you and said, “Leftee74, would never feature your family in a commercial, because your family is not good enough, in fact I would never feature anyone like you in a commercial, and oh, by the way, I don’t think you should be able to adopt a child either, because I don’t even know you, but I already don’t think you’d be a good enough parent because I know your type…” … wouldn’t you be insulted by that???? Wouldn’t you be outraged? THAT is the huge insult the Barilla chairman dealt to the LGBT community with his statements.

  • Redpalacebulleaglesox

    Let me see, now. He wants to protect a woman’s role in the family. I guess he approves of a lesbian family with children. No? We’ll be buying another brand of pasta from here on in. As for freedom of speech and expression, he wants us not to buy his products.


    Greetings McDonald’s,

    Have you seen or are you aware of all of this negative press about the Barilla Brand Pasta Products that you have started using in Europe and plan to or are already using here in the USA?

    This is just a sample link to take you to what I am speaking off. Naturally the general population is going to want to know if you are like-minded to Guido Barilla, the owner/manufacturer/president of the pasta brand you are publicly announcing that is your pasta brand of choice for your new pasta product line. This will no doubt spread all over the news just as “Chic Fil A” restaurants recently did. I have no idea what your own mindset is on this topic or if you are yet aware of this but within these various Barilla news insights is the mention of McDonald’s and WHY you’d go with the Barilla Brand if the company owner/president publicly announced recently that he prefer that Homosexual individuals purchase another brand of pasta other than his. The public will connect this negativity with you as well, especially if you read the insight I am forwarding to you below.

    McDonald’s you should see at least this and the “jump to comments” section link at the base of this article.

    This is strictly FYI only as I would have no idea where your minds are on this topic nor am I suggesting anything negatively, it’s just FYI. Thank you for reading this.


  • Kangol

    No more Barilla, no more Ritornelli cookies, no more Wasa flatbread.


  • Tommysole

    The pasta was o.k. nothing to write home about. inexpensive, easily accessible………..and now, unbuyable for me!

  • Tami Iovino

    I was married to an Italian for 2 of the most miserable years of my life. It doesn’t surprise my any of the rant of hate that came out of Guido Barilla. Not only did I experience first hand, the hatred and condemnation of people deemed “unworthy” by their superior attitude, but I also was not accepted by the family as a worthy mate for my ex-husband. I am so very glad that I have not wasted one dime on his products and will never do so. By the way, I keep the last name as a reminder to his family that there once was a Southern Redneck in the family, which was always a tremendous shame to them.

  • Tami Iovino

    Also, I do not now, nor will I ever need a MAN to “underline the central role of the woman in the family”, especially a hating, self-serving bigot such as Guido Barilla. I am an independent, fully self-supporting woman who has worked for what I have and will continue to do so.

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