If indie activists can take on Gay Inc., why not indie media start-ups taking on established brands? With new NYC nightlife party guide Gay Letter, founders Tom and Abi aren’t necessarily out to devour Next magazine (which, having snapped up HX, owns the market). But they do want to offer an alternative to the regular party trade — even if that means attacking it.
“We’re wholly independent and only write about things we are interested in,” Tom tells us when we ask how Gay Letter sets itself apart. “We do everything we can to avoid the obvious and our write-ups are dirtier, funnier and more interesting than the same old tired places Next features, week in and week out. And we also only feature one event per day, Wednesday to Sunday, so we’re very selective and a quick read. Or as my friend Jamie put over Gmail chat: ‘Next is bullshit, GAYLETTER is the future/present of gay guides.'”
TELL QUEERTY: Are there any local nightlife guides of the indie variety that you subscribe to? We know: New York is not the center of the world, even if it is! Who’s doing something similar in Albuquerque?