For years, Elon Musk has talked about his desire to create an all-encompassing app that combines social media with instant messaging, payment services and everything else users could desire. The project, called “X,” was supposed to revolutionize how Americans participate in the digital world.
Too bad its logo looks more like a gay hookup app.
Musk didn’t create the next social media breakthrough. Instead, he seemingly developed a competitor to “Scruff.”
Oh well!
twitter was one, so i dont see the problem
— taay. (@taayanthony) July 23, 2023
Totally looks like an adult website.
— Kate Timberlake, Esq. (J.D.) (@ktmbrlke) July 23, 2023
The malevolent Tesla founder abruptly changed Twitter’s logo to “X” over the weekend, jettisoning the brand’s synonymous bird logo. “Soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he tweeted early Sunday morning.
Musk has been foreshadowing the shift for a while. The corporate entity he created to purchase, Twitter, for example, is called X holdings.
On Sunday, the symbol was projected on the side of the company’s headquarters in San Francisco.
This re-branding disaster will be discussed in business schools forever. Taking one of the most iconic brands ever and changing it.
— caring 💙🇺🇸🌈✌🏻 (@caringguy1957) July 24, 2023
First, he buys a $12 billion company for $44 billion and now takes one of the most recognizable logos, other than the Golden Arches, and changs it.
Dear Lord this is pathetic to watch
— Elizabeth West (@Limeylizzie) July 24, 2023
As a company, Twitter is in brutal shape.
Ad revenue has plummeted since Musk’s purchase, and more than half of its workforce has been laid off. Advertisers are leery of reengaging with the platform due to a proliferation of hateful and problematic content.
In addition, Twitter is facing competition from multiple upstarts, including Threads, which is owned by Facebook’s parent company, Meta.
When Threads launched earlier this month, more than 100 million users joined in five days. Members of Gay Twitter™ were migrating over, too, until some astute observers noticed a central problem with Mark Zuckerberg’s copycat app: no nudes!
With Tumblr long gone, Twitter has become a pornographic treasure trove. Gay Twitter™ is filled with shirtless selfies and pulsating poles.
It’s another version of Grindr, spiked with pithy commentary, public shaming, and unbridled hate speech.
With Twitter’s new “X” logo, perhaps Musk is finally leaning into what keeps us on his increasingly toxic website?
It might be the best argument he has. Otherwise, he’s completely erratic and clueless!
That couldn’t be the case, right?
Scroll down to see more gays enchanted with the “X:”
I have absolutely hooked up with more men from Twitter than from Grindr
— isaac (@thatguyuptown) July 23, 2023
And now it looks the part.
— Sometweets (@Sometweets25471) July 24, 2023
dbmcvey
This will change everything for Elon. (sarcasm)
abfab
X
Fahd
Some European news sources are suggesting that Musk wants to transform Twitter into the non-Chinese version of the Chinese “app for everything” WeChat.
WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, mobile payment, sharing of photographs and videos and location sharing. WeChat also offers the government a convenient database of personal information to facilitate government understanding and oversight of the population.
Can’t wait.
abfab
Talk about ugly. Like the head honcho POS, this one will also go down in flames. Idiot.
PoetDaddy
Never forget: This guy is more than a clown! #ElonMuskIsDangerous
abfab
X
ShaverC
What’s wild is that all these people complaining about Twitter, are still on Twitter. I thought all these people would go to Threads?
abfab
So wild.
Kangol2
Lots have gone to Spill, Bluesky, Mastodon, etc. But Twitter is truly like a lawless zone–much more exciting than it was before. It was a niche global town square and now it’s like a circus floating on top of a cesspool!
abfab
You just descibed MaraLargo and most of Florida.
ShaverC
Kangol2, How is it lawless now, when there is a feature for people provide context to someone’s tweet to it’s not misinterpreted?
For example, Joe Biden tweeted on July 21:
Over 13 million new jobs, including 800,000 manufacturing jobs.
Unemployment below 4%, the longest stretch in the last 50 years.
Inflation has slowed every single month for the last 12 months.
We’re building the economy for the middle class.
But luckily someone added more context to the claim:
It is misleading to count people returning back to work, after the pandemic, as new jobs.
Employment:
Feb 2020 – 158,749,000 (pre-Covid)
Jun 2023 – 160,994,000 (+2,145,000)
Isn’t that a good feature?
abfab
And so that makes it all believable. Nerd.
ruckrack79
Don’t get porn on threads. That’s the only point of Twitter isn’t it !
abfab
Which is why our Xpresident loves it.
RIGay
The poop emoji was just too spot on, and unfortunately already taken.
Prax07
Have never really used Twitter, but at least it has dick pics. Threads I would’ve given a try, but no X pics, not worth trying.
bachy
All these brands adopting the letter “X”! What makes that particular letter so popular? In old timey films, it was always the signature of hicks who didn’t know how to spell.
Kangol2
Melon Husk turned Twitter into X-ceptional X-crement but he should capitalize on the site’s growing porn prowess and rename it XXXL. He’s already lost tons of advertisers and blown through billions, so why not go truly for broke?
still_onthemark
XXXL is Elon’s shirt size. Also his underwear size.
abfab
And his support hose/girdle combo. Triple D Cups for his Manzeer. He’s sueing SpanX, but he can’t fit into those so he may drop the case…..
ShaverC
abfab, You’re right, fat people are gross. Lizzo, Sam Smith…
abfab
I didn’t say gross. That word gets saved for Shaver. You’re gross.
ShaverC
abfab, You don’t have to say it! If you make fun of Musk’s t*ts then why not Lizzo’s? Or Smith’s? You hate fat people, that extends to all fat people. Good to know.
abfab
You know nothing, ShaverCorrectio.
Bosch
ShaverC, they’re not making fun of Elon’s tits because he’s fat. They’re making fun of Elon’s tits because he’s a jerk.
How do you not understand this? Head injuries?
ShaverC
Bosch, So abfab is body positive except to people he hates. Which means he’s not body positive, you don’t need to stand up for him, he already admitted that he finds fat people gross.
abfab
Yeah, Bosch!! Don’t stand up for abfab! It hurts Scavers feelings…like he has any. TROLLS are dumb and out of it.
Bosch
Oh shaverC, is that how it works? So you are gay-friendly except to people you hate. Which means you’re not gay-friendly.
But we knew that.
abfab
Now there will be a war on Xmas.
abfab
At least this bimbo is in good company……
BRANDS BEGINNING WITH X
X Sport Fitness
X-Golf
XB
Xcell Repair
Xclusive
XD Dark Ride Experience
Xfinity
Xhale Unlimited
Xi Clothing
Xian Noodles
XIMIVOGUE
Xios
Xiuxiu Photography
XO Formals
Xtra
Xtra Xhibit
Xtreme Energy
Xtreme Moda
XUT Health Center
XXI Forever
XXXFILMS
Joshooeerr
As one of the posts above suggests, this will become one of the most notoriously misguided marketing and design missteps of all time. The “x” does suggest something adult. It’s shockingly bad design. It replaces a design feature that had become iconic and instantly recognisable. It comes with no meaning at all attached to the design; just confusion. It was rolled out with no fanfare, explanation or context. And it comes at a time when the company is already dealing with widespread disillusionment and derision. It makes Facebook’s clumsy “meta” re-branding look almost slick. These tech company leaders may have billions of dollars, loads of power and an over-abundance of confidence, but it is increasingly obvious that most of them don’t know the first thing about business or marketing.
abfab
It suggests something juvenile, not adult. Provincial. Common. Child’s play.