Genre Magazine Folds

genre_2_21DEVELOPING– Gay men’s glossy Genre Magazine has suspended publication, according to a statement by CEO David Unger, blaming the magazine’s failure on the recession.

Is it a case of economics or incompetence?

Unger said, according to sister publication, The Washington Blade:

“We thank all of our readers, advertisers and editorial staff for their support throughout our more than 16-year history and hope that we can re-establish our relationship when times are better

He noted that the decision to suspend Genre does not have any impact on other publications produced by HX Media, Window Media or Unite Media, which include the Washington Blade, Southern Voice, South Florida Blade, New York Blade and HX magazine.

“Those publications will continue to publish and support their local communities,” Unger said.”

We’ve been speculating about the collapse of the gay glossy since last month, when it was revealed that Window Media, the parent company of Genre and a half-dozen gay publications, including the Washington Blade, had gone into federal receivership last August. Strangely, Unger didn’t resign.

Then, came reports that subscribers had not received copies of the magazine in months, which editor Neil Boulton blamed as a “printer hiccup”, though ominously, attempts to email Boulton at his work addressed bounced.

On Feb. 26th, Boulton quit and shortly thereafter, other staffers left en masse as well.

To stem the bad news, Washington Blade editor Kevin Naff was announced to be Genre‘s new editor, though in retrospect, the fact that he would be giving up none of his current duties at the Blade, should have been a hint.

Rumor has it Unger is off on vacation, while meanwhile, staffers have been laid off, writers still have not been paid and subscribers seem like they’re S.O.L. Stay with Queerty as the story develops.

If you have a story about Genre, please contact us.

SAD LOL MOMENT: Just before walking off the job, then-Genre editor Neal Boulton assured us in January, “Judging from our high sell through and success on the newsstand, Genre is very much in demand so I plan to keep supplying that demand.” And then he told Gawker (emphasis ours): “This is the problem with blog responses. They set aflame raging rumours. Genre is NOT only NOT closing, but it is experiencing record growth, the addition of a new bright team of staffers, as well as an increase in circulation, and advertisers across many key categories. What’s more, Genre, unlike it’s competitors, who seem to be staggering around the competitive set looking for help, is walking taller and stronger than ever before. Mark my words: Genre will be an irrepressible force in publishing, so stay tuned!

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